B2B Marketing Podcast

B2B Marketing
B2B Marketing Podcast

The essential resource for B2B marketers.

  1. Episode 177: Who Won Big At The B2B Marketing Awards? We Did A Deep Dive

    2024/12/11

    Episode 177: Who Won Big At The B2B Marketing Awards? We Did A Deep Dive

    In this week’s exciting episode of the B2B Marketing Podcast, we broke down the B2B Marketing Award winners with a lovely lineup of guests including Jason Talbot, Managing Director, The Croc, Colin Wheeler, Managing Director, Survey Solutions, Paul Collier, Fractional CMO, FunnelFuel and lastly Rich Watts, Board Member & Co-Founder, SiteBox. We sat down to discuss all the highlights from ‘Best use of customer insight’ to ‘B2B marketer of the year’ and ‘B2B marketing team of the year’. Plus, they share some of their favorite moments from the evening as well as what the winners say about the industry today. If that wasn’t enough, you can check out our B2B Marketing Awards Winners Report 2024 to find out more about the Gold, Silver and Bronze winners. This episode is sponsored by FunnelFuel, The Croc, SiteBox, and Survey Solutions. Want to make sure you're the first to know when 2025 entries open? Register your interest in entering the B2B Marketing Awards 2025 here: https://survey.sogolytics.com/r/m2CRKK

    27分
  2. Episode 178: Lessons for launching a successful global B2B brand campaign with Radish

    2024/12/04

    Episode 178: Lessons for launching a successful global B2B brand campaign with Radish

    In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with the Radish team about some of the global brand campaigns they’ve achieved. From the key to gaining C-suite buy-in on a global scale to their brilliant KellyOCG ‘No Fluff’ campaign, this episode is jam-packed with insights from Head of Strategy, Chris Willocks, Radish and Renaye Edwards, Co-founder and MD, Radish. If that wasn’t enough, they also share some advice on how to keep your stakeholders aligned when operating in different regions across the globe.

    31分
  3. Episode 176: We asked AI to evaluate award-worthy ABM campaigns — Here's what happened

    2024/11/14

    Episode 176: We asked AI to evaluate award-worthy ABM campaigns — Here's what happened

    In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing, spoke with Robert Norum, ABM & Demand Strategy Expert, Propolis, to talk about some ABM trends and patterns this year. And with our 2024 B2B Marketing Awards on the horizon, we fed every submission for our ‘Best use of ABM’ category through secure AI technology. And the results? Robert and Dave discuss everything from why thought leadership and ABM go hand-in-hand to whether or not intent data is a must-have in your ABM programs. Plus - are digital transformation, sustainability the future of ABM? The duo reveal all in this week’s episode. The two also talk about the most-used types of ABM and incorporate Robert’s ABM models into the conversation, which if you’re feeling especially inspired after this episode, we recommend checking them out: https://www.b2bmarketing.net/reports/how-to-develop-a-scalable-1many-abm-strategy/ https://www.b2bmarketing.net/reports/master-11-account-based-marketing/ https://www.b2bmarketing.net/reports/unlock-1few-abm-success-through-proven-strategy/

    21分
  4. Episode 175: Pipeline to paycheck: Overcoming B2B marketing recruitment challenges

    2024/11/11

    Episode 175: Pipeline to paycheck: Overcoming B2B marketing recruitment challenges

    In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with a handful of marketing leaders about the challenges with both recruitment and retention in B2B marketing. This episode in association with Hello Kindred features Sarah Thomas, Group Chief Marketing Officer, EVP, Capgemini; Roland Glass, Chief Commercial Officer, Hello Kindred; and Nick Burbidge, Managing Director, 368. They delve into everything from the challenges that exist in the B2B industry to how to encourage your employees’ growth and traits to look for in potential candidates. In addition, the trio also cite some excellent examples from their own leadership experiences including one top tip for refueling on your creativity.

    48分
  5. Episode 174: Leading a B2B marketing transformation, with Pearson’s Rachel Exton

    2024/11/07

    Episode 174: Leading a B2B marketing transformation, with Pearson’s Rachel Exton

    In this episode of The B2B Marketing Podcast, David Rowlands caught up with Rachel Exton, VP of Global Marketing at Pearson English Language Learning. Rachel chats through the recent transformation she led within the marketing organisation, explaining the steps she went through, as well the core things all B2B marketers should keep in mind.

    26分
  6. Episode 173: Striking an emotional chord: Inside an award-winning campaign, with Park & Battery

    2024/10/31

    Episode 173: Striking an emotional chord: Inside an award-winning campaign, with Park & Battery

    In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Michael Ruby and Greg Cavaluzzo from Park & Battery to discuss their Gold win at the 2024 B2B Marketing Elevation Awards for ‘Best use of content’. The trio discuss everything from how music therapy can impact one’s mental health to how they were able to obtain significant media placements pro bono and much more. And if that wasn’t enough, Michael and Greg share the key learnings from the campaign and some advice for those entering award season. Speaking of awards, the B2B Marketing Awards is fast approaching - if you’d like to attend, feel free to check out our website and enquire for more details: https://events.b2bmarketing.net/b2bawards/ceremonyandtables

    30分
  7. Episode 172: How Trilliad is pioneering a new generation of revenue services companies

    2024/10/25

    Episode 172: How Trilliad is pioneering a new generation of revenue services companies

    How do you build a B2B growth services business from scratch? That was the key question that we wanted to ask Craig Dempster, the founding CEO of Trilliad, which has announced its arrival with a clutch of acquisitions (including 2023 Global B2B Agency of the Year Just Global) and the promise of more to follow. We interviewed Craig for the latest episode of the B2B Marketing Podcast, where we discussed the significance of Trilliad’s strategy to build a services business that could deliver against the entire B2B growth agenda – meaning encompassing services for sales and customer success as well as marketing. We also asked him about what tempted him back out of retirement following the sale of Merkle, where he had been CEO, as well as the secret to a great acquisition.

    27分
  8. Episode 171: Inside FunnelFuel’s research on fading cookies - what marketers need to know

    2024/10/16

    Episode 171: Inside FunnelFuel’s research on fading cookies - what marketers need to know

    In this week’s episode of the B2B Marketing Podcast, Paul Collier, Fractional CMO and Business Development Consultant at FunnelFuel sat down with Kavita Singh, Senior Content Editor, B2B Marketing, to talk about their newest report: Future-ready: How to adapt to fading cookies: https://www.b2bmarketing.net/reports/future-ready-how-to-adapt-to-fading-cookies/ As B2B marketers face a huge shift away from cookies, the report highlights some insights to help navigate the transition seamlessly. In our podcast, the duo talk about everything from the impact of Google delaying third party cookies indefinitely to some of the surprising stats from the report. Plus find out why Paul wants listeners to think beyond cookies and more towards the digital advertising landscape as a whole. If you like this episode, we encourage you to check out the full report, which is free to download. In addition, you can listen to Part 1 of this two-part podcast: https://www.b2bmarketing.net/podcasts/why-ignorance-is-not-bliss-when-it-comes-to-the-deprecation-of-third-party-cookies/

    34分
すべて見る（177）

番組について

The essential resource for B2B marketers.

情報

  • クリエイター
    B2B Marketing
  • 配信期間
    19年 - 24年
  • エピソード
    177
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © All rights reserved
  • 番組のWebサイト
    B2B Marketing Podcast

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