Blue Apron wilts, then rises to a new challenge Spectacular Failures

The meal kit delivery service was almost belly-up before the pandemic hit. But then people stuck cooking at home gave the brand a lifeline. Investors found it tastier than ever, but will customers still hanker for the big blue box once this is all over?Our sponsors this week: Betterhelp: betterhelp.com/spectacular code spectacularNetSuite: netsuite.com/spectacularPolicygenius: policygenius.comSign up to receive our brand new newsletter, featuring weekly recommendations from Lauren and the rest of the team at spectacularfailures.org/newsletter. Read the transcript of the episode at spectacularfailures.org.You can follow Spectacular Failures on Twitter at @failureshow and like us at Facebook.com/failureshow. We're @failure_show on Instagram. Follow Lauren Ober on Twitter and Instagram at @oberandout.Spectacular Failures is powered by you. Support the show with a donation at spectacularfailures.org/donate.