Brand USA Talks Travel

Brand USA
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Brand USA Talks Travel

This podcast elevates the conversation concerning international travel to the United States by speaking with leaders in the travel industry. Subscribe to hear key answers to timely questions every week. Brand USA is the nation’s destination marketing organization. We work closely with more than 900 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.

  1. 4日前

    Why Consider Tourism Exchange USA? Hear Visit California’s Perspective

    Mark chats with Leona Reed about why Visit California is going all-in on Tourism Exchange USA to better deliver on California’s brand promise internationally. Leona also talks organizational lift and logistics of launching the exchange, and how this new partnership adds a critical missing element to their established travel trade strategy. Plus, Nate Huff provides updates on state participation, what to look for in year two and early success stories. Nate Huff is President of Tourism Exchange USA. Leona Reed is Associate Vice President of Global Marketing at Visit California.

    19分

  2. 9月24日

    Leveraging Conversational Artificial Intelligence

    Learn how players like Major League Baseball and Broadway are utilizing conversational A.I., and how DMOs can do the same to enhance visitor engagement. Dan Flores, Head of Tourism at Satisfi Labs takes us behind the scenes of effective A.I. implementation. Plus, you’ll get Dan’s tips on several new A.I. products.

    19分

  3. 9月17日

    The State of Travel 2024: Insights from Skift's Seth Borko

    Discover how Gen Z and Millennials are shaking up the industry, how technology is reshaping the competitive landscape and why authenticity is crucial for travel brands. Seth unpacks these key findings from the Skift State of the Industry 2024 report. Seth Borko is Head of Research at Skift. Download your copy here: https://skift.com/insight/state-of-travel/

    19分

  4. 9月10日

    Ethical and Legal Ramifications of AI with Kara Franker

    Mark has questions and Kara has answers! Is there a point where DMOs can, and should, start using AI to generate public-facing content even while acknowledging that there are going to be errors? Is it ethical to use AI images which may be composites? We discuss these questions and more with Kara Franker, the new CEO of Visit Florida Keys. Kara is also an attorney - and a former NFL cheerleader.

    18分

  5. 9月3日

    Inside the Utah Film Commission with Virginia Pearce

    Utah is celebrating a centennial of Film and TV creation in the state. You’ll hear about the long history of filming, how residents feel about productions, incentives for companies, screen tourism, and how Sundance has evolved. Virginia Pearce is Director of the Utah Film Commission.

    18分

  6. 8月27日

    ESTO Bonus Episode: Keynoter Sally Hogshead on Maximizing Communication Personally & Professionally

    Sally says: “The goal is not to be better than your competition. The goal is to be different.” This episode is packed with research-based insights that have highly practical applications. To understand Sally’s approach and obtain an understanding of your own personality strengths, our listeners can take a free version of the “Fascinate” test at HowToFascinate.com/BrandUSA. Sally Hogshead is a New York Times bestselling author, National Speakers Association Hall of Fame speaker, and CEO of How to Fascinate.

    22分

  7. 8月26日

    Live From ESTO: U.S. Sports Tourism Entering a Mega-Decade of Action

    Sports has become one of the largest-growing sectors in the travel industry. Are you prepared to take advantage of all the major activities coming to the USA? Dan Mickelson, Sports Diplomacy Chief at the U.S. State Department, and Justin Charschan, Senior Manager, Ticketing, Tourism & Ancillary Revenue at Major League Baseball, are ready to work with the travel trade and destinations in generating incremental tourism opportunities. This is a must-listen for anyone interested in sports tourism.

    19分

  8. 8月23日

    Live From ESTO: Crafting Your Social Presence with Beautiful Destinations' Jeremy Jauncey

    Innovation meets opportunity as Jeremy explains how B.D. amassed and continues to grow 50 million+ social media followers. We also learn about their new artificial intelligence travel planner called “Ask Layla.” Jeremy Jauncey is Founder/CEO of Beautiful Destinations.

    13分
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番組について

This podcast elevates the conversation concerning international travel to the United States by speaking with leaders in the travel industry. Subscribe to hear key answers to timely questions every week. Brand USA is the nation’s destination marketing organization. We work closely with more than 900 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.

情報

  • クリエイター
    Brand USA
  • 配信期間
    21年 - 24年
  • エピソード
    220
  • 制限指定
    不適切な内容を含まない
  • 番組のWebサイト
    Brand USA Talks Travel

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