Collaborative Marketing and Social Media with Jess Ruhfus Good Social Media Podcast

Jess is the founder of Collabasaurus as a way to connect brands for clever collaborations and partnerships, the "Tinder for brands" as Jess puts it.
How effective is collaborative marketing and how can social media play a part? Is it just for big brands or can small and medium businesses collaborate effectively too? Jess takes us through these questions and also shares a personal story of how social media enriched an experience and led to deeper and new connections.