Creating an Effective PR Strategy for Your eCommerce Brand with Tyler Sickmeyer Zero to a Million

This week’s episode of the Zero to a Million Podcast with Zach Rego features Tyler Sickmeyer, CEO of Fidelitas Development. Networking is key in PR, and nurturing the relationships with journalists and editors, gift wrapping everything for them so their job is as smooth as possible, is Tyler's secret sauce in getting his clients the exposure that they need to grow.

By mixing the strengths of PR and SEO, Tyler is able to generate genuine interest when they release something on the wire and disavow bad links on the same day. This is another differentiating factor of their strategy by ensuring that their clients do not get penalized by Google.