23分

DHI Favorite: What Digital Health Innovators Need to Know About Selling to Hospital and Health System CIOs with Merritt Group EVP Tom Rice and Director of Healthcare Practice Erin Erban (Part 2‪)‬ Decoding Healthcare Innovation

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In this episode, you will discover: How to make KOLs a part of your strategy Why you need short, engaging videos What to budget for marketing Key Takeaways: The best way to utilize KOLs when reaching out to CIOS is to have them speak at your events. Part of your social media strategy should also be to boost your KOL’s profile and leverage the content they’re creating. CIOs like videos because they’re short, easily digestible, and engaging. Make short case studies...

In this episode, you will discover: How to make KOLs a part of your strategy Why you need short, engaging videos What to budget for marketing Key Takeaways: The best way to utilize KOLs when reaching out to CIOS is to have them speak at your events. Part of your social media strategy should also be to boost your KOL’s profile and leverage the content they’re creating. CIOs like videos because they’re short, easily digestible, and engaging. Make short case studies...

23分