Doug Vaughan, CMO with Chief Outsiders, Gives His Perspective on the Value of Marketing, Emotional Intelligence in the Workplace, and the Evolution of CMOs Inside The Creative Studio

Doug, a data-driven marketing executive, partners with owners and executives as a revenue growth marketer. He drives profitable growth through innovative go-to-market strategies, differentiated positioning, and proven marketing programs executed with precision. Doug uses his deep functional expertise in the digital demand generation to break through the noise with product launch acceleration, strategic positioning, and storytelling.
 
On the show this week, Doug shares his roadmap for excelling with your marketing and communications team. He discusses his organization, Chief Outsiders, and dives into the mindset of a CMO as it relates to in-house and external creative marketing and communications. Doug also gives his perspective as a fractional CMO for people who would like to be more strategic with their marketing tactics.
 
“If you get aligned strategically, it makes everything in the execution and flow so much smoother and quicker.” - Doug Vaughan
 
“I would say the true value of marketing is understanding of the customer in a way that you can make a connection between what your solution is and what the customer needs.” - Doug Vaughan
 
This week on Inside the Creative Studio:
Doug differentiates between the roles of the Chief Marketing Officer (CMO) and the Chief Communications Officer (CCO) and how that line is blurring What kind of companies would benefit from fractional CMO services How the industry has evolved over the last 15 years, shifting the challenges and focus areas Learn how taking on a CMO can mitigate ‘emergency’ work, not only at the C suite level but through the whole organization Doug’s recommendations for how teams can successfully set up opportunities to have leadership dialogue together How Doug coaches teams and organizations around managing time Discuss emotional intelligence in the workplace, how it manifests in teams, and why it’s an integral part of company culture Doug’s predictions of the coming changes in marketing and the likely evolution of CMOs skills in the short and long term  
Connect with Doug Vaughan:
Chief Outsiders Website Doug Vaughan on LinkedIn  
Connect with Wayne Barringer:
WBC In-House Advisors Website WBC In-House on LinkedIn