Email Marketing for Hairstylists in 2024 The Hairstylist Rising Podcast

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DM Claire Monroe
In this discussion, Claire Monroe, a salon suite owner with over 17 years of experience in the beauty industry and a consultant for salon owners and stylists, shares her journey from hairstylist to salon owner and consultant. She highlights the transformative power of modern marketing strategies, specifically email marketing, and its impact on the beauty industry. Claire offers insight into effectively using email marketing to build relationships with clients, differentiate services, and enhance salon visibility and revenue. The conversation covers the importance of personalized welcome and nurture sequences, the use of lead magnets, and leveraging reviews for SEO. Claire also introduces her email marketing course and VIP service for salon owners seeking to elevate their business through strategic email campaigns.
00:09 Background and Journey into the Beauty Industry
02:11 The Impact of Modern Marketing Strategies on the Beauty Industry
03:04 The Role of Email Marketing in a Hairstylist's Business
07:00 The Power of Automated Email Marketing
09:49 The Value of Lead Magnets in Business
13:07 The Impact of Email Marketing on Business Revenue and Client Retention
16:08 The Importance of Reviews and SEO in Business Growth
19:55 Getting Started with Email Marketing