Emerging Into New Markets With Results-Driven Strategies Process Breakdown Podcast (audio)

Last Updated on July 4, 2022 by Owen McGab Enaohwo









The quality of your team can either make or break your business expansion.







Coming on board as a chief operating officer at Localize, a real estate tech-focused company, Omer Granot was saddled with the responsibility of expanding the organization from its base in Israel to the United States. So he mapped out an effective strategy which included building a strong team to emerge in the new market.







Omer Granot, who has transitioned to the chief executive officer (CEO) at Localize, is the guest in this episode of the Process Breakdown Podcast. He speaks with host Chad Franzen about the importance of team building for business expansion.  















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Key Resource List 







SweetProcess — Sign up for a 14-day free trial. No credit card is required.







Localize







LinkedIn Omer Granot















Show Notes 







[0:26] Intro     







* Chad Franzen mentions some of the past guests who have been on the show, including David Allen of Getting Things Done and Michael Gerber of the E-Myth.* Chad Franzen introduces SweetProcess, a workflow tool that helps businesses streamline their operations even in life-or-death situations.     * SweetProcess offers a 14-day free trial without a credit card.   







[1:23] Chad Franzen introduces the guest, Omer Granot.  







[1:56] Omer describes what Localize is all about.







* Localize is a technology company in real estate. It partners with real estate agents, residential real estate agents, and brokerages to provide them with a system that allows them to engage their buyers easily.







[2:23] How is Omer involved in the organization’s operations?







* Omer joined Localize as a chief operating officer (COO) and held that position for a year and a half.* As COO, Omer built the organization’s team and helped it expand from Israel to the US. He recently transitioned to the chief executive officer (CEO) role.







[2:53] What are Omer’s daily operational responsibilities?







* Omer has three key functions: set a strategy, raise money, and build a team.* He ensures that the organization has the right team on board and that the team focuses on the most important objectives.







[3:29] Omer talks about the go-to market strategy the Localize team formulated when expanding to the US.







* Localize interprets real estate data and helps agents and buyers have a better real estate buying and selling experience using t...