Welcome to China Business Cast Episode! Today we will be talking to Mr. Matias Zubimendi from China IP SME helpdesk on this episode.
Mr. Matias Zubimendi is now working at China IPR SME helpdesk. He is an IP Business Advisor of European Union Chamber of Commerce in China and an Experienced Legal Consultant specialized in IPR with a demonstrated record of working in Latin America and China.
The China IP SME Helpdesk supports European Union (EU) Small and Medium-sized Enterprises (SMEs) to both protect and enforce their Intellectual Property Rights (IPR) in or relating to Mainland China, Hong Kong, Macao and Taiwan through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.
Today we will be sharing inspiring cases about what problems did foreign brands encounter when entering China market in terms of trademark registration and Chinese naming and, what are the possible solutions to these problems.