On 15 July the EU SME Centre held their webinar on how to best prepare to participate for trade fairs in China. The webinar was hosted by Mr. Alessio Petino. During the webinar, Bart Horsten (Managing Director, Horsten International BV), Lina Bartuseviciute (Founder & Managing Director, LITAO Consultancy Group) and Bruno Lhopiteau (Managing Director, Siveco China) shared their insights and experiences on what to keep in mind when attending trade fairs in China, both prior to and during the fair.
The EU SME Centre is a European Union initiative that provides a comprehensive range of hands-on support services to European small and medium-sized enterprises (SMEs), getting them ready to do business in China.
Experts in the Centre provide advice and support in four areas – business development, law, standards and conformity and human resources. Collaborating with external experts worldwide, the Centre converts valuable knowledge and experience into practical business tools and services easily accessible online.
The EU SME Centre is now managed by five implementing partners who guide the strategic development and management of the Centre through their knowledge and experience of the China market-- China-Britain Business Council, China-Italy Chamber of Commerce in China, Danish Chamber of Commerce in China, EUROCHAMBRES and European Union Chamber of Commerce in China.
Alessio Petino has been living in Beijing since 2011 and is very fluent in Chinese. As a frequent speaker and moderator at various meetings and expert-level discussions, he was regularly involved in the activities of various European networks and platforms in China. For the past 5+ years, he has been working on various EU-funded projects in China, mainly doing research and analysis in the following areas: R&D and innovation policy, high-tech zones, investment attraction policies and market access. His key areas of expertise are China’s R&I funding programs at both national (NKPs, NSFC, Megaprojects) and local level, international R&I co-funding mechanisms, government incentives and subsidies, as well as market access and opportunities for SMEs.
Lina Bartuseviciute is originally Lithuanian and has been in Shanghai for almost 12 years. Due to her cultural know-how and language proficiency, as well as International Relations Master's Degree in Fudan, she has been included in multiple high stakes governmental meetings and negotiations, hosted numerous delegations and bilateral talks. Since 2015, she has founded LITAO www.litaogroup.com - a business consulting firm focusing on China Market Entry, which works to bring quality European F&B brands to China market, with support from European Union.
Bruno Lhopiteau is the founder of Siveco China, the country's largest maintenance consultancy and a pioneer in the development of Smart O&M solutions. The company was set up in 2004 in partnership with Siveco Group (France). Based on the strong foundations established in China, their business has expanded overseas, working alongside Asian EPC companies or directly with plant owners, on the “Belt & Road”. Bruno has been active in the Chinese infrastructure and maintenance market since 1999, with a nice track record of setting up, developing and managing high-tech companies, including R&D operations. He is also giving lectures on Industrial Risk Management at Shanghai University.
Bart Horsten is a China entrepreneur and consultant since 1998, who focuses on start-up and early development projects in and with China. Being one of the most experienced and broadly skilled China consultants in the Benelux, he is contributing his China expertise and extensive network to many challenging projects. Over the past 22 years he has travelled to China more than 95 times and has lived in Hong Kong and in Shanghai for about 1.5 years. (Check their websites www.horsten.be and www.myc