EP 61 - Carolin Barr K. - Founder of susGain - Local Is the Starting Point

The Social Innovation Podcast spoke to Carolin Barr K., the Founder of susGain.  susGain is a social enterprise on a mission to connect better the different eco and socially-conscious stakeholders in Singapore to accelerate the change towards a more sustainable nation. susGain's rewards app nudges and incentivizes consumers in Singapore to adopt more sustainable lifestyle habits.

Some of the topics we covered with Carolin:

• How her work in behavioral science helps her understand how to drive behavioral change
• The importance of cultural norms and social influence
• Culture is an important part of her identity
• What influences habit formation
• How to convince people that the small actions we do make a difference
• susGain helps local charities benefit from your sustainable habits

Some other titles we considered for this episode:

1. Relearning the Way We Do Things
   1. The Intention-Action Gap
   2. I Didn’t See That Change Happening

This episode was produced by Isabelle Goh.