Episode 027- Brendan Schneider- Director of Advancement, Sewickley Academy

In the words of Brendan Schneider, “I began as the Director of Admission & Financial Aid at Sewickley Academy in the Summer of 2008. In October of 2008, the stock market crashed, and our interest indicators (inquiries, applications, and visits) seemed to be a one month trailing average of the stock market. What were we going to do? We initially ran to traditional outbound marketing techniques that we had never tried before. We used billboards and placards in the airport which proved to be a huge waste of money and didn’t help our admission efforts. Next, we turned to social media and launched our Facebook Page, and Twitter account thinking that by utilizing social media alone it would drive hundreds of mission appropriate, full-pay families to our doors. We were wrong. I then picked up a copy of Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) by Brian Halligan and Dharmesh Shah and our journey with inbound marketing began.” In this podcast, Mr. Schneider reflects upon his journey at Sewickley and provides proof points and ideas for taking independent school marketing to the next level.

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