From the Vault: Do searchers use Local Finder?, How many links does a local website need? Google's BS around content The Near Memo

Send us a Text Message.We're taking the week off, but here's an episode (#126) from the "vault" that we think you'll enjoy!Do Google searchers enter the Local Finder?Local SEOs wonder whether searchers actually enter the Local Finder from the Pack results. We often think no but our research indicates that not only do searchers enter the Local Finder on a regular basis, they also scroll deep and often pick a business not in the top three.The Near Memo is a weekly conversation about Search, Soc...