34分

Grabbing Your Customer's Attention with Siena Dexter The Corporate Purpose Podcast

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SmashBrand’s Siena Dexter talks about grabbing your customer's attention through disruptive branding and brand messaging. She also explains how consumers make decisions, why we should be challenging common assumptions about our customers and the importance of creating tension.

SmashBrand’s Siena Dexter talks about grabbing your customer's attention through disruptive branding and brand messaging. She also explains how consumers make decisions, why we should be challenging common assumptions about our customers and the importance of creating tension.

34分