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How Fat Boy Turned an Inside Joke Into a 6-Figure DTC Brand (#167‪)‬ If I Was Starting Today

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Jim is joined by Ryan Rock to discuss how Ryan turned an inside joke started during COVID into a 7 figure business through unique combination of UGC and digital marketing and Pop-ups.
TOPICS DISCUSSED IN TODAY’S EPISODE
Fatboy OriginsMilestonesKeys to growthMicro influencing tacticsPop-up marketingClubs and communitiesUGC strategy 
Resources:
Fat Boy Surf ClubJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook 
Additional episodes you might enjoy:
Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
 

Jim is joined by Ryan Rock to discuss how Ryan turned an inside joke started during COVID into a 7 figure business through unique combination of UGC and digital marketing and Pop-ups.
TOPICS DISCUSSED IN TODAY’S EPISODE
Fatboy OriginsMilestonesKeys to growthMicro influencing tacticsPop-up marketingClubs and communitiesUGC strategy 
Resources:
Fat Boy Surf ClubJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook 
Additional episodes you might enjoy:
Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
 

39分