How Janice Davidson – Brand VP at a Major Cruise Line – and Her Team Reinvented Creative and Customer Connections During COVID’s Early Days Inside The Creative Studio

This week on Inside the Creative Studio:
 
How the marketing team has restructured during COVID-19 to become more global Why Janice has been far busier this past year and a half than she ever imagined How the pandemic challenged Janice’s creative brain Innovative ways Janice pivoted the marketing to reconnect with customers even when they couldn’t sail How Janice’s creative team transitioned to being more digital-focused, and as a leader, how she was able to bring the team along with her vision The importance of working as a team even when not able to be together physically Janice’s tips for other deeply passionate designers who want to elevate their skill set and move into leadership roles How to evolve a creative culture inside a corporate environment  
Janice Davidson is Vice President of Creative and Brand Experience at Regent Seven Seas Cruises and worked to enhance customer connections when cruising was halted during the COVID-19 pandemic. She describes how her creative brain was challenged to rethink all of their marketing and communication strategies during the shutdown. Digital communication was the main focus of Janice’s team’s efforts to help their guests reconnect with the brand and with each other.
 
Janice joins me on the show today to tell me about her creative team at Regent Seven Seas Cruises, including how the marketing department reflects the scope and the variety of their destinations. She describes how she managed the intangibles during the pandemic, made critical decisions, switched up workflows, and still helped the team feel connected. Janice also shares how she helped her team to collaborate when only meeting virtually.
 
‘I've always been a believer that in order to have good brand loyalty you have to have hearts and minds — You have to capture them on an emotional level.”’ - Janice Davidson
  
“The pandemic forced us to relook at the workflow and give people different areas of expertise and experience, which I think really helped the creative team.” - Janice Davidson
  
“Teamwork has such a positive influence on how we are going to move forward as a business.” - Janice Davidson
 
Connect with Janice Davidson:
Regent Seven Seas Cruises Website Janice Davidson on LinkedIn  
Connect with Wayne Barringer:
WBC In-House Advisors Website WBC In-House on LinkedIn