How research marketing can impact your organization, Part 1 Modern Practice Podcast

The truth is: patients enrolled in clinical trials fare better than patients who are not. Participating in research can be a boon to a practice or organization and its patients. Yet, enrollment in clinical trials is still sparse across the country and part of the reason is organizations don’t realize the value research can bring. On the next three episodes of this award-winning podcast, two experts in research lay out the benefits in participating in clinical trials.
Moderator:Tomas Villanueva, DO, MBA, FACPE, SFHMSenior PrincipalPerformance Improvement ConsultingVizient
Guests:Dylan Steen, MD, MSChief Executive Officer and Co-founder                                                                                                                                                  High EnrollCardiologist, UC HealthAdjunct Associate Professor, UC College of Medicine
Daniel Flora, MD, PharmDMedical Director, Oncology ResearchHematologist/OncologistSt. Elizabeth Healthcare
 
Show Notes:
[02:16] Research marketing
[03:20] Background: how High Enroll got started
[04:05] Number one problem in research
[05:20] Problem is still unsolved
[07:07] Need for cancer research at community level
[08:18] Look at research as a valuable product for the organization/practice
[09:03] Moving medicine forward: the value of clinical trials to the patient
[09:52] How to boost research participants for an organization
 
Links | Resources:
To contact Modern Practice: modernpracticepodcast@vizientinc.com
Dr. Steen’s email: steendy@gmail.com
Dr. Flora’s email: daniel.flora@stelizabeth.com
High Enroll website: https://www.highenroll.org
(513) 993-0330
 
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