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How responsible Generative AI creates challenges and opportunities Tech Directions

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Generative AI offers innovative avenues for content but comes with challenges and societal implications, from misinformation threats to ethical dilemmas. Businesses must adopt a balanced approach.

Susannah Streeter welcomes Nate Harris, General Manager and Global Leader for Data & AI at Microsoft, and Beatriz Sanz Saiz, EY's Global Consulting Data and AI Leader, to discuss the latest generative AI approaches, methodologies, pitfalls and use cases.

EY refers to the global organization, and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. The views of third parties set out in this publication are not necessarily the views of the global EY organization or its member firms. Moreover, they should be seen in the context of the time they were made.

Generative AI offers innovative avenues for content but comes with challenges and societal implications, from misinformation threats to ethical dilemmas. Businesses must adopt a balanced approach.

Susannah Streeter welcomes Nate Harris, General Manager and Global Leader for Data & AI at Microsoft, and Beatriz Sanz Saiz, EY's Global Consulting Data and AI Leader, to discuss the latest generative AI approaches, methodologies, pitfalls and use cases.

EY refers to the global organization, and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. The views of third parties set out in this publication are not necessarily the views of the global EY organization or its member firms. Moreover, they should be seen in the context of the time they were made.

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