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How to Build a Strong Nonprofit Brand JCFT Podcasts
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- 非営利
When people talk about branding, it is just for businesses and startups. However the truth is that it’s equally important for non profit organisations and charities sometimes even more.
But what exactly is Nonprofit Branding? For most people, it’s a logo that acts as a visual symbol of any nonprofit organisation - which is not true. A logo is just a part of branding.
Nonprofit branding is all about how all your donors, volunteers and the general public sees your organisation, the work you do, how you differentiate from peers and build relationships with your audience to create loyalty and trust. It's like a promise of your actions that is well-aligned with your core values. In a nutshell, it’s a total experience of all stakeholders with your organisation.
When people talk about branding, it is just for businesses and startups. However the truth is that it’s equally important for non profit organisations and charities sometimes even more.
But what exactly is Nonprofit Branding? For most people, it’s a logo that acts as a visual symbol of any nonprofit organisation - which is not true. A logo is just a part of branding.
Nonprofit branding is all about how all your donors, volunteers and the general public sees your organisation, the work you do, how you differentiate from peers and build relationships with your audience to create loyalty and trust. It's like a promise of your actions that is well-aligned with your core values. In a nutshell, it’s a total experience of all stakeholders with your organisation.
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