How to Let Your Packaging Speak for Your Brand Good Food Marketing with The Virginia Foodie

“Don’t judge a book by its cover,” says a popular adage.We like to think we can see past a first impression, but that’s not always the case. And in CPG sales, it’s rarely true. Plenty of shopper research shows how fickle consumers can be right at the last moment of putting your products into their cart – whether it’s in real life or online.Your packaging has to do some heavy lifting: Your entire brand story needs to be available for split-second decisions. Packaging is the silent salesman for...