How to make good business within the planetary boundaries

How can you create more sustainable, affordable, and inclusive housing if you also happen to live in a capitalist society? And can you even exploit the capitalist system to create a better world? 

Home.Earth might have an answer. As a new and rather radical real estate company, Home.Earth is doing things differently: The company not only builds low-emission, high-quality housing – they also take care of finding tenants, manage the properties afterwards and give tenants a share of their profit.  

The aim of taking care of the building throughout its entire lifespan, rather than developing for a quick return of investments, is to create business cases, where the planetary agenda is aligned with the financial agenda. But what does it take to make good business within the planetary boundaries? 

In this episode, Michael Booth visits Home.earth’s head office in Amager to meet its co-founder Rasmus Juul-Nyholm and to hear about Home.Earth’s environmentally and economically sustainable case.

Let's Talk Architecture is a podcast by Danish Architecture Center, with sound edits by Munck Studios.