How To Nail Your Rebrand

Host Shahar Silbershatz meets Médard Schoenmaeckers, the Global Head of Corporate Affairs at Boehringer Ingelheim, a global pharmaceutical company.

They discuss the evolving role of communications within a company, especially as organizations face increasing internal and external pressure; the importance of data-driven communication; the need for communicators to have strong business acumen; and how companies can use data to measure the impact of their communication efforts.

Médard also provides insights into Boehringer Ingelheim's recent rebranding process and the importance of earning a "seat at the table" by proving value to the organization. Finally, he offers some timeless advice for aspiring communicators.

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