The Diggintravel Podcast Iztok Franko

For all you digital professionals who want to learn how the best airlines are mastering analytics and doing so at scale, this Diggintravel Podcast episode is a must-listen.
 
Today, we bring you another insightful case study: the Lufthansa Group and their Digital Hangar’s journey from web and CRO analytics to airline product analytics.
 
Laura J. Hornbake, Product Analytics Community of Practice Lead at Lufthansa Group Digital Hangar, talked about their shift towards a decentralized model and the establishment of a digital analytics community of practice, highlighting how some of the most innovative airlines are revolutionizing the use of analytics to build better products more efficiently and on a larger scale.
And naturally, our discussion wouldn’t be complete without delving into personalization and AI.
RESOURCES:
You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:
https://diggintravel.com/lufthansas-group-evolution-to-airline-product-analytics/You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:
https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/

To kick off the new year, we're doing something different at Diggintravel Podcast. And it's all about helping you advance your airline digital career!
This episode is all about how to find and land your ideal airline digital job.
As we step into 2024, the digital landscape keeps evolving, and AI is reshaping our world daily. Understanding the skills to acquire, what to learn, and where to focus for your airline digital career has never been more challenging.
That's why we sought insights from Arpad Szakal, a seasoned recruiter and executive talent consultant with extensive global airline experience. In our latest podcast chat, Arpad shares practical advice to help you seize opportunities in the airline digital marketing world.
RESOURCES:
You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:
https://diggintravel.com/airline-digital-career-2024-guide/You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:
https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/
 

Marketing and marketing technology are changing fast!
With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series.
Today, in Part II, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of digital analytics and how analytics and measuring measuring marketing effectiveness will change in the future.
And why we need to get back to basics and find alternative approach to when it comes to measuring how you airline digital marketing campaigns perform and which channels and initiative really generate incremental growth and bookings.
 
RESOURCES:
You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:
https://diggintravel.com/airline-marketing-digital-analytics-marketing-effectiveness//You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:
https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/

Marketing and marketing technology are changing fast!
With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series.
Today, in Part I, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of marketing technology, discussing emerging roles and the critical need for new, emerging marketing skills.
Then, in Part II, we dive deeper into the future of digital analytics, covering everything from the cookie-less world to AI's impact on marketing.
 
RESOURCES:
You can find the full article with key key concepts, quotes, and other notes from this chat here:
https://diggintravel.com/changes-in-airline-marketing-part-and-challenges-in-martech/You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:
https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/

Artificial intelligence is developing so fast that we just had to share this!A few months ago, ChatGPT was an interesting new gadget; now, AI is revolutionizing how we approach airline digital marketing.AI tools can now analyze your websites and campaign landing pages. Even more impressively, they can evaluate images like your airline ads and creatives.In our latest episode we provide you these and many other cases of practical AI applications for your daily work.You'll also find examples of how Lufthansa and Eurowings Digital are pioneering with internal AI tools for smarter operations and enhanced customer insights.
RESOURCES:
You can find the full article with key key concepts, quotes, and other notes from this chat here:
https://diggintravel.com/the-latest-airline-ai-news-airline-marketing/You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:
https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/
 

Today, I'm reconnecting with a familiar voice, Ravi Shankar Mallavarapu. I first met Ravi when he held the position of Chief Growth Officer at AirAsia. He was one of the first guests on our podcast back in 2020, sharing insights about his efforts to transform AirAsia's digital marketing team into a modern growth marketing unit.
Ravi's journey has been a captivating one, especially his recent transition to CMO at CARSOME. Our conversation delves into the lessons he's learned, including what he'd do differently if he were to work for an airline again.
I believe many of you will find his insights, especially regarding his global branding campaign with football legend Eric Cantona and the challenges of measuring its impact, particularly enlightening.
And, for those curious about the intersection of AI and marketing, we dive into discussions about ChatGPT and other related topics towards the end.
You can find the full article with key key concepts, quotes, and other notes from this chat with Ravi here:
https://diggintravel.com/key-pillars-of-modern-airline-digital-marketing/