153本のエピソード

If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode. 

Content Marketing, Engineered Podcast | TREW Marketing TREW Marketing & Wendy Covey

    • ビジネス

If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode. 

    How EETech is Helping Technical Brands Build Community and Add Self-Service UX

    How EETech is Helping Technical Brands Build Community and Add Self-Service UX

    The folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities better known as the 'Reddit for Engineers."  We talked about what they've learned and how technical companies of all sizes can take advantage of their tools.

    EETech is a huge online communications company dedicated to serving up the most important content for today's engineers. Today, I'm lucky to have David Blaza, Global Sales Director and Terra Gledhill, Director of Research & Marketing, on the podcast to talk about their wealth of experience working with highly technical brands to make the most impact when reaching engineers and technical buyers.
    We discuss all the different online communities EETech has built to be the "Reddit for engineers" including All About Circuits, Control Automation, and EE Power, among many others. We also go deep on the findings of EETech's Annual Engineering Insights Report and why self-service on your website is one of the most important features you need to close the deal with engineers.

    • 37分
    The Power of Developing a Personal Brand in an Industrial Sales Role

    The Power of Developing a Personal Brand in an Industrial Sales Role

    In this episode, I welcome back Morgan Norris, Senior Brand Strategist at TREW Marketing. We delve into the world of personal branding and specifically, how people in sales and marketing roles can utilize this strategy to become a go-to and trusted resource. Personal brand is as an individual's identity and reputation both online and in person. We talk about how personal branding fosters trust and loyalty among customers.We also discuss how to define and enhance a personal brand by identifying your strengths. The conversation also covers how personal branding should align with your company's corporate brand.
    Takeaways:
    Personal branding is essential for salespeople to establish themselves as trusted resourcesIdentify your strengths and what sets you apart from others to define your personal brandAlign your personal brand with your company's brand, but also maintain your own unique toneImagery and visual cues can enhance your personal brandUse AI tools to brainstorm ideas, but ensure that your personal brand remains authenticStart with small steps like posting on LinkedIn, commenting on posts, and creating videos

    • 41分
    Updating your 2024 & 2025 SEO Strategy with Kyle Roof

    Updating your 2024 & 2025 SEO Strategy with Kyle Roof

     Struggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle Roof returns to share how marketers should approach SEO updates like EEAT, SGE, LLMs and more.

    Kyle Roof is the co-founder of Internet Marketing Gold and PageOptimizer Pro and he's the Lead SEO of High Voltage SEO. Kyle is also one of our most popular guests on Content Marketing, Engineered. The last time he was on the podcast was two years ago and wow, have things changed in the SEO landscape since then.
    I was thrilled to have him back on to discuss all the recent updates and themes of the SEO industry, from Google's Search Generative Experience (SGE), E-E-A-T guidelines, Multimodal Search, optimizing for Large Language Models (LLMs), and Parasite SEO strategy on forum sites like Reddit, Quora, and Medium.
    We talk about the impact of the Helpful Content Update, if pillar pages are still relevant, author authority and how important it is to signal to Google that a real person wrote your content.
    We finish the episode with one truth: Successful SEO is still in large part about understanding the foundations of SEO: Semantics HTML (Htags), inbound links, entities, winning longtail keywords, etc.
    Resources
    Connect with Kyle on LinkedInConnect with Wendy on LinkedInRelated Episode: Using a Data-Driven SEO Approach with Kyle RoofRelated Episode: The Evolving Search Landscape of 2023, From E-E-A-T to AIConnect with TREW Marketing
     Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

    • 36分
    Why Successful Technical Companies Rely on Content Marketing

    Why Successful Technical Companies Rely on Content Marketing

     Craig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom line. Learn how Craig has utilized content marketing successfully throughout his career. 

    If you look at Craig Coffey's LinkedIn profile, you'll find an impressive career in B2B marketing and you may even notice that many of his roles lean heavily on content marketing. Craig is no stranger to the power and success a content marketing strategy can bring to an organization. I brought Craig on the podcast to talk about his career and his content marketing strategies over the years - everything from research to product launches, to creating a physical magazine to place in distribution centers. During the episode we talk about ways to convince leadership that content marketing is a winning strategy to break into markets, gain market share, and build trust and leave a lasting impression with your audience.
    We talk about Craig's current role, and how he's using content marketing to foster trust and brand awareness while breaking into a market where you're not well known. As a true content marketing expert, I couldn't wait to get his opinion about the following topics:
    Content repurposingBrand and messaging developmentBuyer personasCollateral vs. contentService matter expertsSpokespeople and thought leadership


    This episode is a content marketing masterclass. Listen now to learn from a true champion of content marketing.
    Resources
    Connect with Craig on LinkedInConnect with Wendy on LinkedInRelated Content: 10 Activities to Include in Your B2B Content Marketing StrategyRelated Content: An Engineers Guide to B2B Content MarketingTREW Services: Content Marketing for Engineering CompaniesConnect with TREW Marketing
     Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

    • 49分
    Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report

    Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report

     Targeting engineers and technical buyers? We walk through the ways your ideal audience is researching solutions, making purchasing decisions, and spending time online.

    The State of Marketing to Engineers Research Report is in its 7th year! GlobalSpec and TREW Marketing have teamed up all these years to understand the behavior and strategy of the technical buyer and engineer. What are their research habits? What are their channel preferences? How are they spending their time online outside of work? On this week's episode, I'm joined with CJ Haight, Content Marketing Manager at Global Spec to go over some of the findings from our annual report. 
    We discuss some of the most popular topics such as artificial intelligence (AI) and how technical buyers are using and feeling about AI tools. We also discuss topics that industrial marketers what to know about their ideal buyers:
    What social platform do technical buyers value most for work?How many trade shows will technical buyers attend this year?How many newsletters are they willing to subscribe to?Which types of content do they value most?Which types of content are they willing to fill out a form for?How much time do engineers spend researching a solution before reaching out to a sales person?Where do engineers routinely seek out information for a work related purchase?In this episode we go deep into the topics above and break down preferences and behavior by age and geography. Does an engineer in Europe use LinkedIn as much as an engineer in North America? What social platform do Engineers aged 66+ use the most for work? What about for engineers younger than 30?
    Watch or list to this episode fore a great breakdown of the report or download the full research report here.
     
    Resources
    Connect with CJ on LinkedInConnect with Wendy on LinkedInLearn more about GlobalSpecRelated Research: 2024 State of Marketing to EngineersRelated Content: Q&A form the 2024 State of Marketing to Engineers Webinar
    Connect with TREW Marketing
     Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

    • 52分
    The Importance of Online Reputation Management for Industrial Companies

    The Importance of Online Reputation Management for Industrial Companies

     Matthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a priority.

    Matthew Olson is the President of Signalfire, a creative marketing agency based in Wisconsin. Signalfire was a brand sponsor of 2024 Industrial Marketing Summit and after meeting him and his team at the event we knew we had to have him on the podcast. Signalfire started in 2006 and has a unique mix of clients. Today Matthew and his team are focused on helping clients in the industrial manufacturing and tourism industries. While these two industries may not appear to have a lot in common, Matthew shared the key strategies that are successful in both and what industrial marketers can learn from B2C marketing strategies.
    This episode of Content Marketing, Engineered covers the importance for industrial companies to optimize their Google Business Profiles, including adding geographic locations and soliciting authentic customer reviews. Matthew goes into detail about the hidden SEO benefits of Google Reviews.
    Matthew and I talk about the future of SEO and Google Search as well as alternative avenues to bring in audiences like Google Ads and even TV ad placement. Another great conversation topic is the importance of visual branding and creative design - something stakeholders don't often see ROI in. Matthew shares his perspective on this and teaches us how to get buy-in from executives by sharing the benefits of great creative.
     
    Resources
    Connect with Matthew on LinkedInConnect with Wendy on LinkedInRelated Research: 2024 State of Marketing to Engineers
    Connect with TREW Marketing
     Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.
     

    • 37分

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