IN GEAR: Conversations with Marketing + Technology Leaders MessageGears

Few people understand like Scott Grove the importance and impact the growing field of marketing operations can have on a business. Scott is a marketing, technology, and operations thought-leader with over 20 years of experience at brands like Expedia, GoDaddy, Zillow, and now Heap. In this episode, we chat about how marketing operations can (and should) fundamentally improve how a business communicates with their customers and what kind of mindset someone looking to break into the field needs to be successful. 

On this episode, we’re joined by a longtime friend and familiar face in the email marketing industry Scott Cohen. After spending years on the agency side, Scott’s since been running email and CRM programs at 1-800-CONTACTS, Purple, and now SmileDirectClub, where he’s the Director of CRM Lead Conversion. He’s also on the board of the ANA’s Email Experience Council and was named the Email Marketer of the Year by the organization in 2021. We talked about the evolution of email marketing, Scott's unique experience working for unique eCommerce brands, and what it takes to make it in digital marketing today.

Persado is a content generation and decisioning platform powered by artificial intelligence. Using machine learning, The AI platform uses sophisticated AI, data science, computational linguistics, and ML to generate targeted messages by leveraging the world’s most advanced language knowledge base of more than 1 million tagged and scored words and phrases. In this episode, Will Devlin speaks with Persado's Alex Olesen about how the company unlocks insights from consumer behaviors before and after someone becomes a customer to maximize benefits for both parties.

Affinio is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming behavioral-based segments in any consumer data set. Affinio's co-founder and President, Tim Burke, joins host Will Devlin for the Season 2 premiere of IN GEAR to talk about their journey and how they're helping big brands use their data more effectively.

The MessageGals, India and Danielle, chat all things ESPs, changing industry standards, and next-gen platforms with special guest and industry expert, Chris Marriott. They may or may not also dive into whether aliens exist? Tune in to see how out of this world MessageGears gets today! 

In this episode of IN GEAR, India Waters and co-host Danielle Profita Briner chat with David Raab of The CDP Institute.