306本のエピソード
SEO in 2024 Majestic.com
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- ビジネス
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2024 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the third book and third series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“This is the most actionable book in SEO! A must-read to go through the top tips for the year.”
ALEYDA SOLIS
SEO Consultant & Founder, Orainti
“There is NO better resource for the latest up-to-date (and ahead-of-the-curve) SEO advice than this book series! Don't start your new year without this book!”
PAM AUNGST CRONIN
President, Pam Ann Marketing & Stealth Search & Analytics
“This is an insanely awesome collection of tips and information from most of the top minds in digital marketing. Instead of the generic "SEO for Dummies" approach, it's real-world tactics and tips from ridiculously smart marketers, so it's a book that's literally packed with immediately actionable information that can change how you work TODAY!”
GREG GIFFORD
Chief Operating Officer, SearchLab Digital
“SEO continues to expand into an all-encompassing field that touches all aspects of marketing, technology, communication, branding, psychology, and more. That's a vast field - and one that's increasingly hard to keep up with.”
JONO ALDERSON
Independent Technical SEO Consultant
“Few other works encapsulate the newest, cutting-edge advice from venerable titans of SEO. There are always goodies weaved throughout, if you read nothing else - read this.”
NIK RANGER
Senior Technical SEO, Dejan Marketing
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Start doing SEO testing to prove the SEO concepts you preach - Olga Zarr (SEOin2024)
David and Olga discuss the importance of doing SEO testing to prove the SEO concepts you preach.
Talking points include:
How do you know what to test?
How do you test?
What software do you use?
How long should tests last?
How often should you test?
What shouldn’t you test?
What don’t you test yet, but do you intend to test in the future? -
Strive to achieve stakeholder buy-in in an ever evolving SERP - Sally Raymer (SEOin2024)
David and Sally discuss the importance of striving to achieve stakeholder buy-in in an ever-evolving SERP.
Talking points include:
Why is this important?
Who are the key stakeholders?
How do you achieve stakeholder buy-in?
How do you appeal to different stakeholders?
How do you continue to work with different stakeholders?
How does this impact the role of SEO moving forward?
Why does the ever-evolving SERP landscape make this necessary? -
Diversify your traffic sources - with Elena Dyulgerova
According to Elena Dyulgerova, it;s essential that you diversify your traffic sources in 2024.
Talking points include:
Where are the best sources to diversify traffic sources from?
What are the most valuable sources of traffic?
How does Pinterest optimization work best in 2024?
Is Pinterest only for e-commerce?
How does this differ by industry?
How do you optimise for different platforms? -
Raise the status of SEO within the business – with Ash Nallawalla
Ash Nallawalla from CRM911 Digital believes that SEO deserves a bit more recognition – and businesses will benefit greatly from giving SEO managers a bigger voice.
Discussion points include:
Where in a corporate structure should an SEO manager sit?
What do they need to control?
What do they need to influence?
How do they manage to climb the organisation hierarchy? -
Ensure that SEO takes its rightful place as a strategic business function – with Helen Pollitt
Helen Pollitt says that you need to ensure that SEO takes its rightful place as a strategic business function.
Discussion points include:
Why has SEO been traditionally been considered a marketing channel?
Why is it imperative that SEO is fully integrated into design, brand, engineering, customer services and UX teams?
How should a company change their focus from "SEO as a marketing channel" to "SEO as a strategic business lever"? -
As an SEO you need to think like a product manager - with Gus Pelogia
Gus shares that you can improve your impact by taking inspiration from how product managers operate.
Gus says: “Think like a product manager."
"For me, it’s about following a process of discovery, testing, and seeing whether the things that you’re doing actually have an impact or not. Let’s say you believe that you can improve indexation on a website. That’s your hypothesis. Then, you’re going to start with the discovery phase: what are the possible things you can do to solve this problem? There are many different ways that you can do this, depending on the size of your website and the resources that you have."
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