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We help marketers get better results from their marketing data.

In-Ear Insights from Trust Insights Trust Insights

    • マーケティング

We help marketers get better results from their marketing data.

    {PODCAST} In-Ear Insights: Dealing With Failed Analytics Projects

    {PODCAST} In-Ear Insights: Dealing With Failed Analytics Projects

    In this week’s In-Ear Insights, Katie and Chris discuss what to do with an analytics or data science project goes off the rails. How soon should you call a marketing analytics project a failure? What do you do once it’s clear a data research project isn’t going to meet its goals or produce anything useful? […]

    {PODCAST} In-Ear Insights: Evaluating New Technologies

    {PODCAST} In-Ear Insights: Evaluating New Technologies

    Based on a question from our analytics community, in this episode of In-Ear Insights, Katie and Chris tackle the challenges of new technology. When a new piece of technology makes a big splash, how do we evaluate it? How should we assess whether it’s right for us, whether it makes sense to pursue it? What […]

    {PODCAST} In-Ear Insights: Eliminating Unnecessary Reporting

    {PODCAST} In-Ear Insights: Eliminating Unnecessary Reporting

    In this week’s In-Ear Insights, Katie and Chris discuss unnecessary reporting. Why does this happen? What can we do to streamline our reporting processes and make sure we’re focused on the most valuable reporting and analytics first? Listen to this episode to learn about change management, KPI identification, and reporting as a security blanket. Watch […]

    {PODCAST} In-Ear Insights: Freeing Yourself From Reporting Nightmares

    {PODCAST} In-Ear Insights: Freeing Yourself From Reporting Nightmares

    In this week’s In-Ear Insights, Katie and Chris discuss companies and individuals stuck in reporting nightmares. Why do we keep behaving like reporting vending machines, cranking out report after report, instead of focusing on building reporting systems that let our stakeholders get what they want, when they want it? Why are marketers resistant to automation, […]

    {PODCAST} In-Ear Insights: Competitive Social Media Analytics

    {PODCAST} In-Ear Insights: Competitive Social Media Analytics

    In this episode of In-Ear Insights, take the audio version of Trust Insights Competitive Social Media Analytics class, taught by Christopher Penn. Want to watch the full version? Click here to access it. Watch the video here: Listen to the audio here: Download the MP3 audio here. Need help with your company’s data and analytics? […]

    {PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget

    {PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget

    What data should you look at to decide marketing strategy? How do you use that data with a shoestring budget during leaner times? In this episode, Katie and Chris walk through common Google Analytics metrics that lend themselves well to marketing strategy decisions, and a KPI decision framework. Watch the video here: Listen to the […]

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