Indrajit Mitra - THE IMPORTANCE OF HUMANISING RESEARCH AND DECISION-MAKING Day One Podcast

In this season of the Day One podcast – Insights Room 101, our hosts are Hannah Mann and Abigail Stuart, founders of Day-One Strategy. In Room 101, a guest describes three of their worst insight industry pet peeves and aims to lock one of them away forever in Room 101, much like the popular British TV show. Our guest on this episode is Jit Mitra, who is market research and analytics lead at Merck, in the US. Jit is currently working on the launch of their fantastic new brand in PAH, Sotatercep. Jit joins us on The Day One podcast to share what things in the industry he’d like to see banished to Room 101 forever. The main pet peeves Jit describes are: the perception that the respondent can solve your problem, the attitude of “it’s always been done this way”, and the idea that “research needs to be grand”. Jit provides meaningful criticism during our conversation, and we hope you enjoy it. Listen to the full episode to find out which one got banished to Room 101 forever.
Disclaimer: Anything Jit says reflects his personal beliefs and in no way represent his employer.