Ken Volk braced himself in 2020 when his team doubled in size overnight. Then, he launched a new brand – all from his basement Inside The Creative Studio

Ken Volk, Senior Director of Creative + Brand at UKG and former Board Chair of IHAF, faced massive change when his team doubled in size overnight. He listened, he led, and he launched a new brand – all from his basement.
Ken Volk believes in in-house. As a creative leader at Kronos for nearly 20 years, he admits he got a little too comfortable. His team was seasoned, his processes were mature, and the trains ran on time. Then, just as Covid-19 lockdown hit, Kronos merged with competitor Ultimate Software to create UKG. Ken was shoved right out of his comfort zone. In our conversation he shares what he’s learned so far, and the bright future he sees for in-house creative agencies.
 
In This Episode:
·      Why active listening is harder than you think, and how it can transform teams.
·       The top-3 focus areas that will establish your team as the brand beacon.
·      How in-house and external agencies can partner for the good of the brand.
·      Avoiding the “our way vs. your way” culture clash.
·      Breaking through in-house myopia and institutionalized thinking.