Making a (Multi) Million Dollar MedSpa MINT Aesthetics

Don't forget to enter for your chance to win:
1 year of Online E-courses1 day of In-Person Training6 hours of Virtual Training calls3 Virtual Immersion Seminar eventsThe best part? It's all of those awesome prizes FOR YOUR WHOLE TEAM! Don't miss this. Enter to win here. 

Giveaway closes at 11:59PM Central Time on Sunday, May 12, 2024. 

In this quick episode, Kathy shares some of the ways AesthetiCare continues to thrive as laser season dwindles away. From events to training, she shares examples (and numbers) so you can see the impacts in practice.

Events:
Sweat 4k Giveaway
$4k package giveaway with local gym and DJ
Prize package consisted of Miradry treatment, 6 month gym membership, and a 2 hour DJ set
The DJ received the Miradry treatment and posted about the process, the gym posted about the event they were hosting. 
863 people entered the giveaway—over 200 were totally new to AesthetiCare!


Resources: Events: Big, Small, & Virtual E-course, Episode #20 - Leveraging Low-Cost Strategies to Build B2B Relationships



Promotions:
Filler special in July and August of 2023
During the special all Galderma filler was BOGO (existing clients got 50% a syringe, new clients got a free syringe)
Galderma agreed to donate all free syringes for new clients
$161K were generated between two locations with the special


Resources: Marketing E-course, Dermal Fillers E-course, Episode #34 - The Business of Injectables with Matt Taranto & Noreen Bollinger


Leverage Your Team:
Consultation deal for existing clients
30-minute follow up consultation with Visia for photo imaging
Compare original photos, progress photos, and current photos to let the client see their progress
Deal: Any single treatment booked at the consult for July or August was 20% off (AC’s largest discount)
Received 110 treatment bookings from the consults (Ward Parkway: 65 bookings, Liberty: 45 bookings)


Resources: The Perfect Consultation E-course, Events: Big, Small & Virtual E-course


Training: 
Take advantage of slow times to pull your team into training. 
Ask what they want to learn or need support with. 
Work on new devices/technology in preparation for the next laser season


Resources: Online E-courses, In-Person Training, Virtual Training, Group Training

NOMINATE A CLINIC

Thanks for being the best community! We wanted you to know first! We'll see you on Instagram very soon... 

As providers, we receive a wealth of information from our clients: what works, what doesn't, their concerns, and insecurities. Yet, amidst this flood of information, one crucial element often overlooked is listening. When clients share with us, they reveal their expectations, concerns, insecurities, and trust. So, when a client speaks, ask yourself: Are you listening?
Join host, Kathy Taranto and her amazing guest, Erin Blackwell in this insightful episode centered on hearing clients and building community. 

In today's discussion:
Following the rules (or not)Getting people to talk about you and your clinicFinding your own value and confidenceFinding the best tools in your toolboxTransitioning to a laser focus as an aestheticianCompetition in the clinicGiving up some treatments to focus on what you want to doTreating different clients than your coworkersAdvice for a young providerThe importance of listeningManaging complicationsKnowing expectations and being honestTightening the skinPreventing and managing dermatitisReducing anxiety in the client experienceStacking treatments vs series of treatmentsBeing a mother in aestheticsSetting boundaries to preserve your longevity in aesthetics

If you know a clinic or provider doing amazing things, nominate them here.


Links from the episode:
EnlightenU
Erin Blackwell Instagram
BBL E-course
HALO E-course
Laser Hair Removal E-course
Velez Masks
Revision CMT
Sciton

NOMINATE A CLINIC

Ad links:
Clinics To Watch
Virtual Immersion Seminar
Tuesday Trainings
MINT Online E-courses

In this episode, Kathy invites Dr. Amy Carter from AC Wellness. Drawing from her expertise in weight loss, bioidentical hormone therapy, IV therapy, and OB/GYN services, Dr. Carter delves into the symbiotic relationship between her private practice and the wellness and aesthetics industry. She highlights how offering comprehensive medical support for both men and women propels her and her team to assist patients in achieving their optimal lives. Tune in to this enlightening episode focusing on wellness—you won't want to miss it!

In today's discussion:
Love of patient continuityMarriage of OB/GYN, wellness, and aestheticsSupporting your private practice clients through wellnessTrust with OB/GYN Treatments safe for mothers postpartumPelvic floor treatment packagesUnderstanding results through experienceSafe and effective weight loss plansImportance of thorough medical support and running labsManaging side effects of weight loss medicationsBioidentical hormone replacement therapyImportant aspects of adding services to your practice

If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
AC Wellness
BBL E-course
Moxi E-course
HALO E-course
diVa E-course
Emsella E-course
Aesthetic Training
Cosmetic Physician Partners (CPP)

NOMINATE A CLINIC

Ad links:
Clinics To Watch
Virtual Immersion Seminar
Hands-On/In-Person Training
Tuesday Trainings
MINT Online E-courses

Matt Taranto is back on this episode with Kathy to talk about the impact of being involved in philanthropy around the community. When Matt started AesthetiCare Medspa, Matt knew he wanted to be involved in the community. After 20 years, the impact of charitable participation cannot be overvalued. Matt shares his best tips for contributing while bringing the most value to your clinic. The pair also share their journey and love for being Bigs for Big Brothers Big Sisters of Greater Kansas City. Tune in to see how you can bring your clinic into the community through charitable engagement.

In today's discussion:
Being visible in your communityParticipating in silent auctionsConnecting with causes you feel passionate aboutManaging requests for philanthropic participationFinding support in virtual trainingClient parties vs Girls Night OutCreating an entertaining presentationFocusing on conditions treatedCreating an army of marketersIncorporating your team into after-hour eventsThe value of participating in community events


Providers To Watch:
CONGRATULATIONS, CHARLOTTE SIMS!
Read her Providers To Watch article Visit their website Follow on Instagram 

If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
Events: Big, Small, & Virtual
AesthetiCare
AesthetiCare: Donations Page
Virtual Training
Big Brothers Big Sisters of Greater Kansas City
The Rose Brooks Foundation

NOMINATE A CLINIC

Ad links:
Clinics To Watch
MINT Online E-courses
Virtual Immersion Seminar