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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Marketing School - Digital Marketing and Online Marketing Tips Eric Siu & Neil Patel

    • マーケティング

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

    7 Places to Invest as a Digital Marketer | Ep. #1335

    7 Places to Invest as a Digital Marketer | Ep. #1335

    In episode #1335, we share seven places that you should invest in as a digital marketer. Investing in people, branding, and education is almost always guaranteed to deliver an ROI. Tune in to hear why email and webinars are not dead but still worth the investment!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Seven Places to Invest As a Digital Marketer. 
    [01:07] Invest in people and consider how you can delegate tasks to scale your business. 
    [01:55] Prioritize branding, whether a personal or corporate brand. 
    [02:35] Go omnichannel so that all your eggs are not in one basket. 
    [03:19] Start investing in education through conferences and meetings with likeminded people. 
    [03:55] Don’t be afraid of putting money towards ads if you have a working funnel. 
    [04:18] Choose a reputable email provider that allows you to regularly scrub your list. 
    [05:09] Why it is still worth doing webinars and teaching people. 
    [06:13] That’s it for today!
    [06:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Kylie Jenner
    Kylie Cosmetics
    ConvertKit
    SparkPost
    Mailchimp
    Livestorm
    EverWebinar
    Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 6分
    7 Deadly Facebook Ads Mistakes You Must Avoid in 2020 | Ep. #1334

    7 Deadly Facebook Ads Mistakes You Must Avoid in 2020 | Ep. #1334

    In episode #1334, we discuss seven common mistakes people tend to make when it comes to Facebook ads. Selling through your educational content is a better strategy than simply directing prospects to your product page, and keeping your ads fresh and alternating them is sure to capture the attention of your target audience. Tune in to hear how video can help you achieve your Facebook marketing goals! 
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Seven Deadly Facebook Ads Mistakes to Avoid in 2020. 
    [00:36] Take advantage of lookalike audiences on Facebook.   
    [01:29] Do not send customers back to the same landing page that they did not convert from. 
    [02:18] Be sure to think through your funnel carefully. 
    [03:23] Sell through your educational content rather than take people directly to a product page.
    [04:24] Keep your ads fresh by putting out new ones frequently and alternating them. 
    [05:30] Don’t be afraid of using video ads – it outperforms image and text-based ones.
    [06:10] Ensure that you target broadly enough.  
    [06:53] That’s it for today!
    [06:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Olay
    Traffic and Funnels
    Sam Ovens
    Marie Forleo
    Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 7分
    5 Proven Marketing Emails You Need to Be Sending Your List | Ep. #1333

    5 Proven Marketing Emails You Need to Be Sending Your List | Ep. #1333

    In episode #1333, we talk about five proven marketing emails you need to be sending your list today! From resending unopened emails to annual surveys and holiday offers, we give you five essential things that you can do today to boost traffic and revenue. Tune in to hear what they are and get things moving!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 5 Proven Marketing Emails Your Need to Be Sending Your List.
    [00:34] Asking your list questions, preferably with a yes or no answer.
    [01:17] Scrub your list about once a quarter; find who is active and who is not.
    [02:00] Sending out offers and linking these to special occasions and holidays.
    [02:23] Annual surveys and getting feedback from your audience.[03:08] Resend emails to recipients who have not opened the first one!
    [04:02] That’s it for today!
    [04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
     
    Links Mentioned in Today’s Episode:
    ConvertKit
    Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 4分
    Weird Growth Experiment: What Neil Learned Spending $162,301 on Clothes | Ep. #1332

    Weird Growth Experiment: What Neil Learned Spending $162,301 on Clothes | Ep. #1332

    A Weird Growth Experiment!
    In episode #1332, we talk about a weird growth experiment that Neil carried out in which he vastly improved his wardrobe and started dressing really smartly. Neil wanted to see if he could up his conversion rates by spending a lot more money on high-end clothing. Tune in to hear about the lessons he learned and the influence that they way you dress can have on your business!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: A Weird Growth Experiment.
    [00:38] Neil's experiment with dressing more nicely and charging higher prices.
    [01:23] The types of clothes that Neil wore and how he picked them out.
    [02:20] How Neil dresses now and the importance of showing up nicely.
    [03:00] Neil's experiences before and after purchasing expensive clothes.
    [03:55] Location-specific expectations around clothing and the role of age.
    [04:23] Eric's own experiences in the realm of attire and his thoughts on backpacks.
    [05:21] The lesson from today's episode, dressing well in your range! 
    [05:52] That’s it for today!
    [05:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Dolce & Gabbana
    Tom Ford
    Burberry
    Reid Hoffman
    Mark Zuckerberg
    TUMI
    Zara
    Uniqlo
    Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 6分
    What Happens When You Spend Over $100 Million a Month on TV Ads | Ep. #1331

    What Happens When You Spend Over $100 Million a Month on TV Ads | Ep. #1331

    In episode #1331, we are discussing what happens when you spend over one hundred million dollars a month on TV Ads! This is the story of Michael Bloomberg, the media and business mogul who is aiming for election. Tune in to hear how much coverage all that money can get you and how you cannot underestimate the importance of a clear message.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What Happens When You Spend Over One Hundred Million Dollars a Month on TV Ads?
    [00:33] The presidential elections and the amount that Bloomberg is spending on ads.
    [01:58] Comparing the four most prominent candidates at present.
    [02:22] Building awareness through spending money and the importance of a message.
    [04:36] The problems with an excessive ad-budget for your messaging.
    [03:20] That’s it for today!
    [05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Michael Bloomberg
    Bernie Sanders
    Elizabeth Warren
    AdBeat
    Donald Trump
    Hillary Clinton
    Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 5分
    How Peloton Went From Failing to Becoming a Billion Dollar Business Using 1 Marketing Tactic | Ep. #1330

    How Peloton Went From Failing to Becoming a Billion Dollar Business Using 1 Marketing Tactic | Ep. #1330

    In episode #1330, we chat about how Peloton turned a failing model around to become a billion-dollar business, using only one marketing tactic! That's right, we are talking about pricing. If your products or services are priced to high or too low your sales can easily suffer. Tune in to hear about ways to intelligently price your offers in order to maximize sales for your company and keep growing! 
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Peloton Went from Failing to Becoming a Billion-Dollar Business Using One Marketing Tactic.[00:34] Quick information on Peloton and what the company offers.
    [01:09] The initial struggles that the founder of Peloton had with investors.
    [01:48] Too cheap or too expensive — both bad for sales.
    [02:39] The impact of intelligent pricing; signaling quality through the price tag.
    [04:17] Current prices on Peloton's products and financing options they offer.
    [04:50] Starting with high-end pricing and then moving down-market with cheaper items.
    [05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Peloton
    Nike
    Allbirds
    Patrick Campbell
    Price Intelligently
    ProfitWell
    Tomasz Tunguz
    Affirm
    Tesla
    Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
     
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 6分

カスタマーレビュー

JeffInTokyo

Great Podcast

This is really good content if you are aspiring to be an entrepreneur or Digital Market. They have a lot of great tactics and strategy for online marketing. こちらのポッドキャストは起業家とウェブマーケティング専門家のため、本当に良いと思います。戦術と戦略が最高です。

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