Measuring Marketing, How to Validate your Marketing with FFS Beauty MD Liz Needham | E11 Ecommerce Experts

The big question is - How do you measure TV advertising and quantify it for more investment? Thankfully Liz Needham is not only Managing Director of FFS Beauty but also an accountant with a strong finance background. Having featured in FFS's first-ever TV advert earlier this year she shares her view on how to measure brand awareness and what financial modelling is key.
A very different episode, but so important for getting those budgets approved!
FFS Beauty is UK's award-winning, top-rated women's razor subscription and eco-friendly products. FFS delivers a personalised, fuss-free routine to your door.
Guest
FFS Beauty - https://www.ffs.co.uk/
Liz Needham - https://www.linkedin.com/in/liz-needham-84725283/

Host
Genie Goals - https://www.geniegoals.co.uk/
Hannah Hooton - https://www.linkedin.com/in/hannahhooton/ or @ecommercehannah