My Business Playbook Laura Higgins

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
Mastering Facebook Ads and Funnels with Kwadwo
Get ready to level up your Facebook ads game!
In this episode, Kwadwo shares his expert insights on Facebook ads, launch strategies, and funnel optimization. Whether you're just starting out or looking to scale your online business, Kwadwo's practical tips and strategies will help you maximize your ad spend and drive results.
Meet Kwadwo, the mastermind behind The Art of Online Business podcast and a seasoned Facebook ads manager. Specializing in serving course creators and coaches, Kwadwo helps his clients optimize their funnels and launch strategies, enabling them to work less, earn more, and live the life they aspire to.
After this episode you will:
- Unlock the secrets to lowering Facebook ad lead costs and boosting ROI.
- Discover the winning formula for creating high-converting ad creatives, whether it's graphics or video.
- Navigate common pitfalls and mistakes in Facebook ad campaign setups like a pro.
- Gain clarity on the essential metrics to track for measuring the success of your Facebook ad campaigns.
- Uncover the optimal timing and strategies for launching your Facebook ad campaigns for maximum impact.
**Mentioned Links:**
- [The Art of Online Business Podcast](podcast_link)
https://www.instagram.com/quayjo/
https://theartofonlinebusiness.com/
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Doing $10k months and want to grow to $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martel

Hosted on Acast. See acast.com/privacy for more information.

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
I sat down with the incredible Monique Forcella, the mastermind behind The Socialista to talk about how to show up on Instagram strategically AND get clients using your Reels.
She breaks it down in such a clear way, I promise you'll leave feeling inspired and ready to create.
Here’s what you’ll discover in this episode:
👉 How to get clients from your Reels (without going viral or following crazy trends)
👉 Monique's formula for high-performing Reels
👉 The difference between pain point marketing and desire-based marketing (and how to use both)
👉 The power of managing your mindset in online business
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Doing $10k months and want to grow to $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martel

Hosted on Acast. See acast.com/privacy for more information.

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
In this episode, I dive deep into a game-changing topic: the difference between desperate and dream clients.
You'll learn:

The 3 essentials you must nail to attract your Dream ClientsWhy the Desperate Client Cycle is impacting your business mojo (and what to do about it)The practical strategies to shift from desperate to dream clients so you can ENJOY your business againhttps://pages.laurahiggins.com/foundations-waitlist

Hosted on Acast. See acast.com/privacy for more information.

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
How to legally protect your creative business
Join Laura as she interviews Tracey Mylecharane, the nontraditional Business Lawyer behind TM Solicitor.
In this episode, Tracey provides invaluable insights for creatives looking to protect themselves legally. From the three essential steps to safeguard your business to finding the right lawyer and avoiding common pitfalls, Tracey's expertise empowers creatives to build intentional and legally protected businesses.
You'll discover:
the 3 essential steps every creative entrepreneur needs to take to protect their business legally.the power of sorting out your legal foundationshow to find the right lawyer for you (and why it's not a "once and done" thing)the most important document in your entire businessthe BIG mistake most creatives make when it comes to onboarding clients
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Doing $10k months and want to grow to $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martel


Hosted on Acast. See acast.com/privacy for more information.

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.


Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.


Today I'm joined by my husband, Nath, to answer YOUR questions about what it takes to hit $100k months.


You'll learn:
The big beliefs we've had to adopt to hit 7 figuresWhy MORE isn't always the answerSales, marketing and money tactics that have allowed us to scale
Get in touch:

IG: https://www.instagram.com/laurahiggins

Doing $10k months and want to grow to $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30

Popular Episodes:

324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martel


Hosted on Acast. See acast.com/privacy for more information.

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
In this episode, I take you BTS into my journey from $10k months to $100k+ months in business. Over seven years, I navigated the challenges and breakthroughs that led to hitting seven figures annually.
In Part 1 of this 2-Part series, you'll learn:
The six powerful key ingredients that played a pivotal role in this remarkable transformation.The powerful shifts I had to make internally to get this resultWhat nobody wants you to know about hitting 7 figures (the unsexy truth!)
Get in touch:
IG: https://www.instagram.com/laurahiggins
Doing $10k months and want to grow to $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martel


Hosted on Acast. See acast.com/privacy for more information.