3分
Production Value vs. Consumption Ulysses Content Strategy
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- マーケティング
HOW ARE EXPERTISE SHARING VIDEOS LIKE THE WWF?
Well, you can tap an outside resource to drop in and slam your point home.
Here, I'm going to tap the genius of NYU Professor Scott Galloway to articulate a point I've realized and put into action, but not yet put into words:
Video production value reaches a point of diminishing returns rather quickly. The costs to produce a 'good' amateur video (here, 'good' will be defined as "not-irritating") are extremely low. In comparison to a B2B marketing budget... the dollars (maybe $10K?) are an afterthought. Yet, consumption remains high. People don't seem to care the videos aren't '60 Minutes' quality.
For a great example of thoughtful, data rich, and professional videos executed on a PHONE (!!!), I highly recommend HSBC's Jeremy Balkin's weekly LinkedIn posts.
#ContentStrategy #ThoughtLeadership #ContentMarketing
HOW ARE EXPERTISE SHARING VIDEOS LIKE THE WWF?
Well, you can tap an outside resource to drop in and slam your point home.
Here, I'm going to tap the genius of NYU Professor Scott Galloway to articulate a point I've realized and put into action, but not yet put into words:
Video production value reaches a point of diminishing returns rather quickly. The costs to produce a 'good' amateur video (here, 'good' will be defined as "not-irritating") are extremely low. In comparison to a B2B marketing budget... the dollars (maybe $10K?) are an afterthought. Yet, consumption remains high. People don't seem to care the videos aren't '60 Minutes' quality.
For a great example of thoughtful, data rich, and professional videos executed on a PHONE (!!!), I highly recommend HSBC's Jeremy Balkin's weekly LinkedIn posts.
#ContentStrategy #ThoughtLeadership #ContentMarketing
3分