R_C_Squared Robert Chain

How do you personalize marketing messages to make an impact? What can you learn about the future of events by hosting small gatherings in 2020?

This week, I am so excited to be joined by the CEO and Founder of S. Marc Management, Shana Prymicz. Shana shares her insights on market segmentation and the opportunity that exists with producing digital-first experiences. 

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How can NFPs drive fundraising without live events? Can you have the same success in a digital first world? 


This week, I am so excited to be joined by the Director of Product Management at MobileCause, Guy Assedou. Guy, share his insights on how NFPs are having success driving revenue and fundraising through virtual engagements, and dives deep into the framework he uses to help organizations reduce churn.

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How do we best connect with our community beyond key pillar events throughout the year? Why are those who are innovative and first to act today, most likely to succeed?

This week, I am so excited to be joined by the Co-Founder of Virtual Events Institute, Author, and Event Storyteller Simon Burton. Simon shares his vision of the industry as a whole, and where he would invest his money today (Hint: it is not a platform).

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@1:03 - Passions surrounding the creative & events industry

@3:00 - What are the best frameworks you can ideate challenges through

@5:30 - What is Hybrid, and how can our industry develop

@7:30 - Your community is your content

@11:40 - What are you seeing as a differentiating factor across the industry

@14:15 - Where would you invest in the space today

@16:00 - Final 4


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How do you create a sustainable business model in a virtual and hybrid events world?

This week, I am so excited to be joined by Growth Specialist, and Co-Founder of The Virtual Events Directory and Elevate Mentoring, Max Fellows. Max shares his insights on what he is seeing work across the industry, and how to take a entrepreneurial mindset to the opportunity which hybrid provides.

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@1:03 - The start in the creative/agency world

@4:15 - How are certain organizations in the creative industry separating themselves from the pack today

@10:04 - How are you engaging your audience

@15:20 - Thoughts on 'the napster moment'

@22:00 Virtual Events Directory 

@27:50 Final 4


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Which KPIs matter the most?

This Week, I am so excited to be joined by Marketing and Anylitics Guru, Johan Abadie. Johan shares his insights on why marketing metrics should be directly tied to revenue, as well as way to hyper personalize messaging and avoid siloed teams.

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@1:02 - Background, and demand Gen focuses

@1:50 - How the human element of sales, only a small portion of the entire cycle

@4:30How to avoid siloed teams

@6:20 How to efficiently hyper personalize messaging

@9:30 How to track the customer journey from the very first click

@13:00 Modern day SEO

@15:30 At the end of the day, what really maters in marketing

Sponsorships: on for t


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How do you optimize ROI when attending a trade event or conference? Why is this more challenging at Virtual Events, and how do we put in the necessary effort to be successful.

This Week, I am so excited to be joined by a UK based industry expert, fellow ETT Think tank member, and the Founder and Managing Director of Exhibitions Mastery Steve Lloyd. Steve shares his thoughts on how exhibitors can increase their ROI by focusing on the often neglected pre/post portions of the event.  He also touches on his vision for virtual experiences moving forward and as we move into this era of Hybrid how exhibiting companies could potentially see an even greater return.

Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry.

Apple or Spotify or Amazon

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@1:44 What is exhibitions mastery

@5:40 - Transitioning to virtual & importance of content delivery

@7:05 - What is missing today in virtual

@1207 - Common mistakes when exhibiting

@1600 - Influencer based exhibiting at virtual events (QVC/Twitch)

@22:00 - How to get ROI from an exhibit from all stages of the funnel

@2630: Final 4


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