6本のエピソード
Radio on Main Street RAB
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- ビジネス
Radio on Main Street is the podcast devoted entirely to radio hosted by Radio Advertising Bureau President and CEO, Erica Farber. Each podcast will feature individuals creating, marketing, influencing, innovating or just making a difference on America’s most listened to medium. Through conversations with radio's leaders, influencers and marketers who are achieving success, the focus of this series is to amplify and share radio’s meaningful impact in the homes, offices, and cars of Americans across the country.
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Radio On Main Street featuring Westwood One’s Blair Fischer
In the 17th and final episode of this ANA Masters series, Erica Farber chats with Blair Fischer, director of national partnerships at Westwood One to gain her thoughts on her first Masters of Marketing conference. Blair shared so many nuggets of great advice for radio sellers, regardless of whether you are national or local. Have a listen and you’ll be energized and reminded how passion for our medium is infectious and ultimately leads to growth.
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Radio On Main Street featuring The Mixx’s Robyn Streisand
In the 16th episode of Radio on Main Street at the ANA Masters of Marketing, RAB’s Erica Farber sat down with Robyn Streisand, founder and CEO of both The Mixx – a strategic creative agency, and its holding company, Titanium Worldwide – a collective of independent- and minority-owned agencies providing a one-stop shop for brands. Both agency brands are grounded in love, resilience and strength. Robyn’s mission is to implore marketers to reignite the value with what their brands mean and represent and live by it, which is a great reminder for all of radio’s iconic collection of brands that inform and entertain consumers every single day.
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Radio On Main Street featuring Transunion’s Ade Adeosun
In the 15th episode of Radio on Main Street at the ANA Masters of Marketing, Erica Farber chats with Ade Adeosun, vice president of marketing solutions for TransUnion. There are moments that matter throughout a consumer’s daily journey, and we all know that audio plays a significant role in these moments each and every day. The interactions brands make within those moments become indelible and as Ade says, “audio impressions last much longer than that initial interaction, and that’s why audio is a phenomenal medium.”
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Radio On Main Street featuring Stanley Black & Decker’s Tabata Gomez
Stanley Black & Decker’s presentation at the ANA Masters of Marketing conference focused on the Craftsman brand and just following it, Tammy Greenberg had the opportunity to chat with Tabata Gomez, chief marketing officer for Stanley Black & Decker, alongside the brand’s agency partner, Jessica Henrichs, president of Collie McVoy. Helping to empower consumers is core to the Craftsman brand’s mission and a deep understanding of the consumer gained through data provided the brand the comfort to push the boundaries. It takes bravery to create something so big that it becomes part of culture in a short period of time, and the Stanley Black & Decker Craftsman brand did just that. Take a listen to some of the songs that have come out of the Craftsman campaign at the end of this episode and listen for it across radio’s platforms soon!
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Radio On Main Street featuring The CMO Whisperer Steve Olenski
In episode number nine of Radio on Main Street at the ANA Masters of Marketing, Erica Farber chats with Steve Olenski, The CMO Whisperer.
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Radio On Main Street featuring Audacy’s Brian Benedik
In the 10th episode of Radio on Main Street at the ANA Masters of Marketing, Erica Farber sits down with Brian Benedik, chief revenue officer of Audacy to gain some of his takeaways.