19分
Retail Healthcare: Are Referrals the Same as Access? With Abby McNeil and Sheila Biggs The Backstory
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- ビジネスニュース
Is retail healthcare the disruptor, the partner, the gap-filler or something else? What’s the best way for traditional health systems to interact with retail healthcare providers? There have been stories in the healthcare trades about these questions, so Abby McNeil and Sheila Biggs joined the High Stakes Podcast to sort them out. McNeil is a vice president and deputy lead of Jarrard’s Regional Health Systems Practice. Biggs is a vice president and deputy lead of our Health Services practice.
Key Takeaways:
Don’t conflate “learning from retail” or “competing with retail” with “partnering with retail.” Sounds obvious, but some of the coverage we’ve seen has done just that.
Speaking of partnerships between acute providers and retail healthcare, it’s not clear whether those relationships will lead to their stated goal of increased access. They may lead to more referrals to the health system, but that’s different.
That said, it does appear that the growing number of partnerships is built on an acknowledgement that each segment of the industry has a unique skillset, so rather than try to replicate someone else’s strengths, why not just work with them? But again, the jury is still out on whether that will lead to improved access or care for patients.
When thinking about lessons learned from retail healthcare in the push for a more consumer-friendly system, it’s critical to look at root causes. For example, setting up an online scheduling platform does no good if there isn’t enough clinical staff to cover those appointments. Or if the physicians don’t want to use the systems and turn it off.
Similarly, the expectations of clinicians have to be a big part of the conversation when thinking about how to develop a more consumer-friendly experience.
Medical data – and the security of it – is an ongoing concern. Do patients want Amazon having all of their personal health information along with their consumer behaviors? Tread carefully.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Is retail healthcare the disruptor, the partner, the gap-filler or something else? What’s the best way for traditional health systems to interact with retail healthcare providers? There have been stories in the healthcare trades about these questions, so Abby McNeil and Sheila Biggs joined the High Stakes Podcast to sort them out. McNeil is a vice president and deputy lead of Jarrard’s Regional Health Systems Practice. Biggs is a vice president and deputy lead of our Health Services practice.
Key Takeaways:
Don’t conflate “learning from retail” or “competing with retail” with “partnering with retail.” Sounds obvious, but some of the coverage we’ve seen has done just that.
Speaking of partnerships between acute providers and retail healthcare, it’s not clear whether those relationships will lead to their stated goal of increased access. They may lead to more referrals to the health system, but that’s different.
That said, it does appear that the growing number of partnerships is built on an acknowledgement that each segment of the industry has a unique skillset, so rather than try to replicate someone else’s strengths, why not just work with them? But again, the jury is still out on whether that will lead to improved access or care for patients.
When thinking about lessons learned from retail healthcare in the push for a more consumer-friendly system, it’s critical to look at root causes. For example, setting up an online scheduling platform does no good if there isn’t enough clinical staff to cover those appointments. Or if the physicians don’t want to use the systems and turn it off.
Similarly, the expectations of clinicians have to be a big part of the conversation when thinking about how to develop a more consumer-friendly experience.
Medical data – and the security of it – is an ongoing concern. Do patients want Amazon having all of their personal health information along with their consumer behaviors? Tread carefully.
Learn more about your ad choices. Visit megaphone.fm/adchoices
19分