SMC: School Marketing and Communications imageseven

School marketing and communications with Charlie Maughan, Rita Kilroy and Sophia White
In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – Sophia White. In the Making News segment, the team discuss the City of Sydney spending hundreds of thousands of dollars removing out-of-home street furniture, and what school marketers can learn about placements. In the Deep Dive, the team discuss the power of ‘multitouch engagement’ and uniting admissions and marketing, before taking the (click)bait of John Le Cras’ recent piece ‘Why so much advertising is a waste of money’. Finally, in the Rants and Raves segment, the team rant about social media, and the dangers of building your brand on someone else’s (digital) land. 
AdNews - Advertising street furniture in Sydney moved in favour of pedestrians MarketingProfs - Boosting conversions: The power of Multitouch Engagement in Sales and Marketing SMC216 – Is your post-tour process up to scratch? SMC214 – Your Data Goldmine: unleashing the power of first-party insights for your school marketing SMC178 – How to market your school’s arts events SMC187 – How to execute the perfect conversion event SMC209 – How to grow marketing’s influence within your school John Le Cras – Why so much advertising is a waste of money Mumbrella – Don’t build your home on someone else’s land – TikTok, cookies and Facebook news Got more questions for Charlie and the team? You can ask them via the following:
·        Email: smc@imageseven.com.au
·        Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Isabella Tranchita
In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Senior Account Manager – Isabella Tranchita. In the Making News segment, the team discuss the importance of local SEO for school marketers and how to capitalise on this low hanging fruit. In the Deep Dive, the team discuss Open Days and Discovery Mornings, and whether you and your team are maximising the post-tour stage to convert leads. In the Question of the Month, the team are asked about the Net Promoter Score (NPS) and how to get the most out of the question. Finally, in the Rants and Raves segment, the team rave about some great brand videos produced by Malvern College.
SMPerth - Local SEO: 7 Tips for 2024 CustomerGauge: Net Promoter Rookie Mistakes to Avoid Malvern College - This is Malvern College  Malvern College - Meet all our Role Models  Got more questions for Charlie and the team? You can ask them via the following:
·       Email: smc@imageseven.com.au
·       Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall
In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most valuable, and strongest, brands in Australia, and what school marketers can learn from these goliath brands. In the Deep Dive, the team discuss enrolment strategies for the new year and what school marketers and admissions teams could trial. Finally, in the Rants and Raves segment, the team raved about some of the great content promoting teaching and teachers from around the globe.
·       AdNews – The 10 most valuable Australian brands 2024
·       Enrollment Catalyst – 6 Enrollment Marketing Stratgies for Your School in September
·       Department of Education – “Grow like only a teacher can”
·       Melbourne Archdiocese Catholic Schools – “The Biggest Thanks”
·       Chapel Hill – Chauncy Hall – “CH-CH Teachers Receive Emotional Surprise from Previous Students”
·       Campaign Brief - Australian Government Celebrates Teachers’ Mementos And Stories Behind Them In New Exhibition And Campaign Via Clemenger Bbdo
 
Got more questions for Charlie and the team? You can ask them via the following:
·        Email: smc@imageseven.com.au
·        Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid
In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age and the lack of communication which serves a reminder to school marketers of how (not) to manage crisis communications. In the Deep Dive, Amanda took the team through the importance of First-Party Data to all marketers as the deadline for the end of cookies approaches. The team discuss what a First-Party Data Strategy would look like, and where school marketers should start. Finally in the Rants and Raves segment, the team raved about some self-skipping ads produced by Ikea India. 
·        Mumbrella: Optus out(r)age: a communication company that needs to work on its communication
·        Contagious – Ikea India uses self-skipping ads to promote practical furnishings
       Got more questions for Charlie and the team? You can ask them via the following:
·        Email: smc@imageseven.com.au
·        Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, James Tindall and Sophia White
In this episode, Charlie is once again joined in the studio by imageseven Account Managers – James Tindall and Sophia White. In the Making News segment, the team discuss Ticketek’s recent fine for marketing spam breaches and what school marketers can learn. Unfortunately, the Deep Dive was shallower than usual due to a recording malfunction, but the team discuss common survey challenges and how to avoid them. No Rant and Rave segment this episode but expect a bumper SMC to close the year! 
·       AdNews: Ticketek pays $500,000 for repeat marketing spam breaches
·       Nielsen Norman Group: 10 Survey Challenges and How to Avoid Them
 
Got more questions for Charlie and the team? You can ask them via the following:
·        Email: smc@imageseven.com.au
·        Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid
In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing plans or media budgets. In the Deep Dive, Amanda shares her insights on how school marketers can prepare their best media plan, and how to get the most out of media providers. Finally in the Rants and Raves, the team discuss Mailchimp’s latest ad campaign and whether school marketers might also have a ‘clustomer’ problem.
Marketing Week: The economy is going to be 'meh' in 2024 but your marketing plan can't be
MusebyClio: Do you have a 'Clustomer' problem? Mailchimp says it can help
Got more questions for Charlie and Rita? You can ask them via the following:
·        Email: smc@imageseven.com.au
·        Survey: imageseven.typeform.com