Sustainability Trends in Connected Packaging The Talking Giraffe

The Rise of Sustainability in Packaging

- The growing importance of sustainability in packaging due to environmental concerns and consumer preferences.

- Connected Packaging, its role in sustainability, and how brands can utilize it to communicate their sustainability initiatives.

Sustainable Packaging Essentials

- An overview of sustainable packaging and its significance in reducing environmental impact and resource conservation.

- The increasing awareness among consumers regarding the importance of sustainable products and its impact on purchasing decisions.

- Government regulations affecting sustainable packaging.

Connected Packaging: Enhancing Sustainability

- Connected Packaging and its role in making packaging more sustainable and interactive.

- Benefits of Connected Packaging, including real-time consumer engagement, data collection, and brand loyalty.

- How Connected Packaging efficiently collects data, aiding brands in understanding consumer preferences and behaviors.

- Strategies for engaging customers through Connected Packaging, such as interactive quizzes and games.

Real-world Success Stories

- Examples of brands that have successfully implemented Connected Packaging solutions, emphasizing their sustainability impact.

Industry Trends

- Prevailing industry trends, including sustainability, personalization, and smart packaging.



SPEAKERS

Host - Jenny Stanley, Founder and MD of Appetite Creative

David Landsberg - Founder and CEO of LitterLotto

Cyril Drouet - Co-Founder of Choose Planet A