Sync and Licensing The Mix

Freya Ridings was catapulted into international recognition in 2018 when a well placed sync of her track “Lost Without You” aired during a particularly emotional scene of the popular UK reality show, "Love Island". The success of "Lost Without You" on Love Island proved to be a crucial turning point for Ridings, helping to establish her as a rising star in the music industry.

Have you ever wondered how sync deals happen? In this episode of the Mix we sat down with Charlotte Day, the Senior Coordinator for Creative and Clearance across the UK and Europe at Kobalt Music Group. Along with answering all of our burning questions about the processes behind successful syncs, Charlotte shared with us her personal music industry journey and first-hand insight of how a good sync can change an artist’s career overnight --like it did for Freya Ridings.


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In this episode, we cover:

(00:01) Introduction to publishing and sync
(06:43) The process of sync licensing
(16:36) Success stories and the impact of sync

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The Mix is a Musixmatch Pro podcast.
All Musical content for this episode was composed by Pierfrancesco Melucci.