Telenovelas and Black Celebrity in Brazil Global Media Cultures

In this week's episode, guest Bruno Guaraná discusses his article "Taís Araújo: The Black Helena against Brazil's Whitening Television," which traces key moments in the television career of one of Brazi's most popular television celebrities Taís Araújo, including the several times she has been slated as "the first black protagonist" on different television shows. Guaraná argues that, against Brazilian television's practices of whitening raced subjects and pushing forth a colorblind ideology, the construction of Araújo's star image has ultimately turned her into a popular symbol of black female resistance.
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