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Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing.

If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.

The Creative Penn Podcast For Writers Joanna Penn

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Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing.

If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.

    Publishing Wide For The Win With Erin Wright

    Publishing Wide For The Win With Erin Wright

    Do you want to make your books available to readers in every format, in every online store and library, in every country? If yes, it's time to go wide for the win! In today's episode with Erin Wright, we discuss what ‘going wide' means, why libraries are so important, and tips for publishing wide wherever you are on the author journey.



    In the introduction, International insights into Amazon's global reach [ALLi blog]; Futures Thinking mini-course [Coursera]; GPT-3 generated and human-edited article [The Guardian]; How to edit writing by a robot [The Guardian]; GPT-3 generated article on productivity reaches the top of Hacker News [The Verge]; Writing with the Machine [Robin Sloan]; GPT-3 as an idea machine [Matt Webb, Interconnected]; Lessons learned from 9 years as a full-time author entrepreneur;



    Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn



    Erin Wright is the USA Today best-selling author of 14 romance novels and also co-runs the Wide for the Win Facebook group, the largest gathering of authors who publish wide.

    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below.

    Show Notes



    * What does publishing wide really mean?

    * How going wide includes libraries as well — and we all love libraries!

    * The different readers that Kindle Unlimited and wider stores attract

    * The marketing principles used when publishing wide

    * The benefits of multi-author box sets

    * Wide for the Win Facebook group



    You can find Erin Wright at ErinWright.net.



    Transcript of Interview with Erin Wright

    Joanna: Erin Wright is the USA Today best-selling author of 14 romance novels and also set up the Wide for the Win Facebook group, the largest gathering of authors who publish wide. Welcome, Erin.

    Erin: Hi. Good to be here.

    Joanna: I'm very excited to talk to you today.

    • 1 時間18分
    Creativity, Business, And Ambition With Emily Kimelman

    Creativity, Business, And Ambition With Emily Kimelman

    How can you juggle full-time writing and a family? How can you manage ambition about adventure and travel with a desire to be a 7-figure author? How can you be both creative and a business-person? I talk about all this and more in today's wide-ranging interview with Emily Kimelman.



    In the introduction, The Authors Guild, the Association of American Publishers, and the American Booksellers Association wrote to the US Senate anti-trust committee to comment on the concentrated power and influence of Amazon [Publishers Lunch]; Powell's bookstore announces they will no longer sell their books on Amazon’s marketplace [Business Insider].

    My thoughts on how our comfort zones have shrunk during the pandemic and my plans to start expanding my own comfort zone again. Book research on Victorian London — David Morrell on my Books and Travel Podcast. Plus, get 50% off all my ebooks and many of my audiobooks if you buy direct from my Payhip store – payhip.com/thecreativepenn for non-fiction and fiction, including boxsets. Use coupon code: SEPT20 at checkout.



    This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.



    Emily Kimelman is the author of the Sydney Rye Mystery series, and also writes fantasy under Emily Reed.

    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below.

    Show Notes



    * The challenges and silver lining of being a dyslexic writer

    * Travel as part of an author’s life

    * Writing while traveling and going slowly to facilitate that

    * The blurred lines between fact and fiction

    * Keeping an author business going with two small children

    * Strategies for working toward a 7-figure year

    * Pros and cons of having two fiction pen names



    You can find Emily Kimelman at EmilyKimelman.com

    Sharing Photo by Thought Catalog on Unsplash



    Transcript of Interview with Emily Kimelman

    Joanna: Emily Kimelman is the author of the Sydney Rye Mystery series, and also writes fantasy under Emily Reed. Welcome, Emily.

    Emily: Thank you. It's so great to be here.

    Joanna: Great to have you on the show.

    First up, tell us a bit more about you and how you got into writing.

    • 1 時間5分
    Changes In Ebook Publishing Over The Last Decade And Possible Changes Ahead With Len Edgerly Of The Kindle Chronicles Podcast

    Changes In Ebook Publishing Over The Last Decade And Possible Changes Ahead With Len Edgerly Of The Kindle Chronicles Podcast

    The last decade has seen a dramatic change in the publishing industry as ebooks and digital audio have gone from a side note to a huge part of the reader experience — and a significant part of independent author incomes. In this episode, I talk to Len Edgerly from The Kindle Chronicles Podcast which started in July 2008. We also talk about the recent US Senate hearing on Big Tech and consider the possible changes ahead.



    In the introduction, MS Word has a new Transcribe function as part of its built-in dictation [The Next Web]; Audible launches Audible Plus as the audio subscription model heats up [The Verge]; Amazon releases the Halo, a wearable band that assesses your health but also your tone of voice [Business Wire]; James Daunt of B&N and Waterstones is interested in reviving the Nook as a bigger part of Barnes and Noble [The New Publishing Standard]; plus The Writers Well final episode and why we all need to reassess the direction of our lives during these historic times.



    Do you need help finding an editor, book cover designer, or someone to do your book marketing? Find a curated list of vetted professionals at the Reedsy marketplace, along with free training on writing, self-publishing, and book marketing. Check it out at www.TheCreativePenn.com/reedsy



    Len Edgerly is a nonfiction author with degrees in business and poetry. He's also the host of the long-running Kindle Chronicles Podcast, where he's interviewed Jeff Bezos, Margaret Atwood, and Dean Koontz among many others.

    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below.

    Show Notes



    * Changes in the publishing industry in the past 12 years

    * The impact of KU and whether the subscription model is the future for ebooks and audiobooks

    * What it’s like to interview Jeff Bezos and his real passion for books

    * A discussion on the US Senate hearings on big tech and anti-trust and possible ramifications for publishing [CNBC]

    * Audiobooks and the future of reading and listening



    You can find Len Edgerly at TheKindleChronicles.com and on Twitter @lenedgerly



    Sharing photo by a href="https://unsplash.com/@aliissinisalu?utm_source=unsplash&utm_medium=referral&utm_content=cred...

    • 1 時間3分
    How To Write Narrative Non-Fiction With Matt Hongoltz-Hetling

    How To Write Narrative Non-Fiction With Matt Hongoltz-Hetling

    What is narrative non-fiction and how do you write a piece so powerful it is nominated for a Pulitzer? In this interview, Matt Hongoltz-Hetling talks about his process for finding stories worth writing about and how he turns them into award-winning articles.



    In the intro, I talk about Spotify (possibly) getting into audiobooks and Amazon (possibly) getting into podcasts as reported on The Hotsheet, and the New Publishing Standard. David Gaughran's How to Sell Books in 2020; a college student who used GPT3 to reach the top of Hacker News with an AI-generated blog post [The Verge]; and ALLi on Is Copyright Broken? Artificial Intelligence and Author Copyright. Plus, synchronicity in book research, and my personal podcast episode on Druids, Freemasons, and Frankenstein: The Darker Side of Bath, England (where I live!)

    Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 25% off the premium edition at www.ProWritingAid.com/joanna



    Matt Hongoltz-Hetling is a Pulitzer finalist and award-winning investigative journalist. He's also the author of A Libertarian Walks Into a Bear.

    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below.

    Show Notes



    * From writing for pennies an article to writing a Pulitzer–nominated article

    * What is narrative non-fiction?

    * How does narrative non-fiction differ from fiction?

    * Where ideas come from and how to begin forming a story idea

    * The necessity of being respectful of the real lives being examined and written about

    * Portraying interview subjects with shades of grey

    * Turning hours of source material into something coherent

    * Finding the balance between story structure and meaning

    * Knowing when an idea is appropriate for a book



    You can find Matt Hongoltz-Hetling at matt-hongoltzhetling.com and on Twitter @hh_matt



    Transcript of Interview with Matt Hongoltz-Hetling

    Joanna: Matt Hongoltz-Hetling is a Pulitzer finalist and award-winning investigative journalist. He's also the author of A Libertarian ...

    • 1 時間4分
    How To Reboot A Flagging Author Career With Michaelbrent Collings

    How To Reboot A Flagging Author Career With Michaelbrent Collings

    What happens when you've written award-winning books, get amazing reviews from readers, and your sales still start a downward spiral? You can give up writing — or you can take a step back, review your catalog, figure out a plan and up-skill, then reboot your author career.

    In this episode, Michaelbrent Collings shares how he ended up delivering pizza to support his family because his sales had stalled and how he turned it around, reinvigorating his career, taking his book sales income and reader engagement to new heights.



    In the introduction, I mention the Voice Double in-between-isode, as well as Findaway Voices launch of Authors Direct, which enables you to sell audiobooks direct to listeners in US, UK and Europe, Canada and Australia.



    Today's podcast sponsor is Findaway Voices, which gives you access to the world's largest network of audiobook sellers and everything you need to create and sell professional audiobooks. Take back your freedom. Choose your price, choose how you sell, choose how you distribute audio. Check it out at FindawayVoices.com.



    Michaelbrent Collings is an award-winning and internationally best-selling horror novelist, and screenwriter. His novel, The Deep was a finalist in the Bram Stoker Awards. His latest novel is The Forest.

    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below.

    Show Notes



    * How to recognize when an author business needs attention and a revamp (and it's not a craft issue!)

    * Facing reality and being honest about what needs to change

    * Marketing strategies that stopped working

    * Tips for growing an email list and using paid advertising

    * Balancing marketing and writing

    * Knowing your worth and when it’s time to outsource some of your work

    * The importance of being endlessly curious



    You can find Michaelbrent Collings at WrittenInsomnia.com and on Twitter @mbcollings



    Transcript of Interview with Michaelbrent Collings

    Joanna: Michaelbrent Collings is an award-winning and internationally best-selling horror novelist, and screenwriter. His novel, The Deep was a finalist in the Bram Stoker Awards and is one of my favorite horror novels. And Michaelbrent has been on the show several times.

    We've talked before about writing with depression as well as writing fast and writing horror. Today, we're talking about something very interesting, which is rebooting your fiction author career.

    Welcome back, Michaelbrent.

    Michaelbrent: Thank you. It is always such a pleasure to be here,

    • 56分
    AI And Creativity Update: A Voice Double Conversation Featuring Joanna Penn And Mark Leslie Lefebvre

    AI And Creativity Update: A Voice Double Conversation Featuring Joanna Penn And Mark Leslie Lefebvre

    In mid-2019, I shared 9 Ways That Artificial Intelligence Might Disrupt Authors and Publishing, and one of those possible disruptions concerned voice technologies, which I also wrote about in Audio for Authors.

    In 2020, we have seen an acceleration of AI with the release of GPT-3 for natural language processing and generation, as well as the development of ever more sophisticated voice recognition and creation. In this episode, Mark Leslie Lefebvre and I share a conversation between our Voice Doubles and our thoughts on the ramifications.





    * Our Voice Double conversation

    * Thoughts from some of my Patrons

    * How we created the Voice Doubles using Descript with just 30 mins of training (reading a story)

    * What we had to change and edit to get around a few of the pronunciation issues e.g. I could not get it to say ‘creatives' correctly so changed the word to ‘authors.' I also couldn't get it to say ‘mass-market' in my voice, so I changed that text as well.

    * Our thoughts on the development of the tech and why we think it's important for authors and creatives to engage with the technology rather than avoid it

    * A warning of deep fakes and why Kevin Kelly's 1000 True Fans is more important than ever



    You can get your own Voice Double at Descript.com. You can find Mark at MarkLeslie.ca. Mark also recorded a special episode with more of his thoughts in episode 148 of Stark Reflections.

    We'd love to know what you think so please leave a comment or tweet me @thecreativepenn and Mark @markleslie



    Our Voice Double Original (Edited) Script

    Jo: Hi, Mark.

    Mark: Hey, Jo. How are you doing?

    Jo: I’m good. So, how's lockdown where you are? How are things in Canada?

    Mark: Lockdown has actually allowed me to discover new types of creativity in myself, where I seem to have prevented myself from writing prose. But I rediscovered the joy of doing parody videos and experimenting with different forms of creativity. So I have the energy inside me to tell story, to want to share and amuse and entertain, and I redirected it into a different output that satisfied that part of my soul that needs to write, and now I'm back writing again. But while I was struggling, it was really good to have that outlet.

    Jo: I also struggled at the beginning, and I did a flurry of business activities. I made a couple of online courses, including one on turning what you know into an online course, which was, you know, useful and also…

    Mark: Very meta?

    Jo: Yes, very meta. And also made some money. So, that was really good because the first instinct is the survival instinct, which is, ‘I just need to make some more money in order to survive this, whatever this is.' And then there's that period of, ‘Okay. This isn't just over quickly, and the zombie apocalypse has not arrived, and now I need to finish that novel.' I did manage to change up my creative routine and to finish Map of the Impossible. But we are talking about artificial intelligence today because we are both enthusiasts but there are clearly positives...

    • 34分

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AcrosstheOceanAgain

Finally, a Writing Podcast that Motivates

Too many writing podcasts are doom and gloom, but Joanna talks about how you can make an authorpreneur life work. Her guests are inspirational and her industry news even has an upbeat tone. Highly recommended for anyone considering the indy author life (or other authors, too!)

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