Paul Colligan (and everyone else at The Podcast Partnership) leverages tech to increase reach. He's the author of the #1 Top Selling "How To Podcast" book Podcast Consultant, Executive Podcast Producer, and Keynote Speaker.
His first book on Podcasting came out 2 years before the iPhone. He's been playing this game for awhile .
In The Podcast Report, Paul shares what's really working in the Podcasting industry and freely gives the Podcast Strategies that WORK. No hype, just facts and a way of looking at this new media for the powerful disruptor that it is.
Assets Versus Episodes And The Mindset Scorecard
Yes, it's true, the "show about nothing" has lots to teach us about the best possible kind of Podcast content.
Part 7 in an 8-part series about The Podcast Partnership Mindset Scorecard. You can get your copy at http://HeadsUpTuesday.com
Content Versus Sound Quality And The Mindset Scorecard
A story about an influencer named Martin Luther King Jr. and how his message of a dream needed better audio.
And, part 6 of 8, of our series on the Podcast Partnership Mindset Scorecard. Grab your Scorecard at http://HeadsUpTuesday.com.
Effort Versus Strategy And The Mindset Scorecard
Is a "good heart" and effort enough to make your Podcast successful? Is the old cry of "Podcast your passions and profits will follow" a good idea?
In part 5 of this 8 part series on The Podcast Partnership Mindset Scorecard (get yours at http://HeadsUpTuesday.com), Paul examines the conflict of "Effort Versus Strategy."
Hint, Strategy Wins.
Who Versus How And The Mindset Scorecard
The idea of "Who Not How" comes from Dan Sullivan of Strategic Coach who has leveraged that very concept to be part of 11 different Podcasts. We started the first one but love how this smart (do I dare say "Strategic"?) element has made it possible.
It's part 4 of an 8-part series on the Podcast Partnership Mindset Scorecard. If you want to get your copy, grab it at http://HeadsUpTuesday.com.
Next episode we'll chat "Effort Versus Strategy."
Podcast Technology And The Mindset Scorecard
Technology is here to SERVE me - not vice versa. If we figure out how to leverage the latest technology to serve our Podcast content (a tech 15+ years old), we'll do even better.
It's part of The Podcast Partnership Mindset Scorecard. If you'd like a copy, you can grab yours at http://HeadsUpTuesday.com.
Podcast Seasons And The Mindset Scorecard
Podcast Seasons? I was introduced to the idea by the great Michael Hyatt and it's been a part of our Podcasting strategy pretty much from that day on.
It's the second point in our Strategic Coach inspired Mindset Scorecard - and we're taking 8 episodes to talk about the 8 points.
Want your copy of the Scorecard? You can grab it at http://HeadsUpTuesday.com