The Shift Show Nicole Culver

Welcome back to the conclusion of our special 3-part series! This is our brand new live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event. 
I really wanted this to sound like a conversation with friends, so we pulled back the curtains and shared exactly what it’s like to have a multi-7-figure company, but also what it’s like for our team to work at Elevated. 
If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram! 
If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! 
Key Highlights:
A crossroads we’re at right now as a company and what the next uplevel for Elevate looks like [3:18] 
How we’re using data tracking to evaluate which team member is the best fit for a particular role, among other things [7:58] 
What we do as a team to acknowledge and celebrate the wins along the way [9:19] 
Jess’s experiences since joining the team and her thoughts on maintaining a healthy work/life balance [12:09]
A look at the systems we’ve put in place to maximize effective communication as a team [17:31] 
For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!
 

We’re back today with Part 2 of our exciting 3-part series! This is our brand new live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event. 
I really wanted this to sound like a conversation with friends, so we pulled back the curtains and shared exactly what it’s like to have a multi-7-figure company, but also what it’s like for our team to work at Elevated. 
Make sure to stay tuned for Part 3 of the conversation coming this coming Monday, April 22nd, and if you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram! 
We also have Wake Up Week for you, which is our special 5-part training where we are teaching you exactly how to get your audience to wake up and show up! To learn how to make your audience go crazy for what you have, then DM me “wake up” and I’ll tell you exactly how to get it, or go to https://nicoleculver.thrivecart.com/wakeupweek/.  
If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! 
Key Highlights:
My insights from building a team and a big myth around hiring I want to dispel [2:35]  
Katie’s experience in entering her “permission granted era” and how she is seeing this in our clients that she’s working with right now  [6:44] 
What Kandis wants our community to understand about taking authority and powerful messaging [11:36] 
How I’ve learned to step into the CEO as time has gone and why often 80 percent is enough - it doesn’t always have to be perfect [15:25] 
Actionable steps you can take to build your own dream team [21:39] 
What to do when, despite your best checks, things just don’t work out with the person you hire [31:00] 
Kandis and Katie’s perspectives on evolving and growing while bringing their existing identities to the company [34:05] 
How we view letting go of perfectionism and the fear of making mistakes on our team [54:21] 
For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!
 

Today we have the first of an exciting 3-part series that we’ll be releasing over the next week. This is our brand new live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event. 
I really wanted this to sound like a conversation with friends, so we pulled back the curtains and shared exactly what it’s like to have a multi-7-figure company, but also what it’s like for our team to work at Elevated. 
Make sure to stay tuned for Part 2 of the conversation coming this Thursday, April 18th, and if you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram! 
We also have Wake Up Week for you, which is our special 5-part training where we are teaching you exactly how to get your audience to wake up and show up! To learn how to make your audience go crazy for what you have, then DM me “wake up” and I’ll tell you exactly how to get it, or go to https://nicoleculver.thrivecart.com/wakeupweek/.  
If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! 
Key Highlights: 
Where the idea of this live podcast originally came from and why doing different things like this is such a big part of our plan for 2024 [2:23] 
A look at how we’ve got here today and the magic that happens when you zoom out from the day-to-day activities in a business [3:50] 
The significant shifts I’ve gone through to start granting myself permission and Dan’s experience in watching this play out [6:26] 
What I am doing right now to live in integrity with my word and draw boundaries as a CEO [12:08] 
A tough conversation that we needed to have in 2018 about our past business and what we realize we would have done different now as we have evolved and elevated [14:12] 
The decision we made to talk about money with others in order to truly own being marketers and serve who we are meant to serve [19:08] 

For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

The more people we talk to, the more people are saying that things don't quite work the way they used to, but how does doubling your evergreen sales and maintaining a 50 percent-plus profit margin sound? In today’s episode, Dan joins me to talk about how more leads don’t equal more sales and we share a different approach that focuses on profit margins. We also reveal how we’ve gotten our business to a place where we have our team optimized to run smoothly. 
What we share will not only make your business profitable, but more enjoyable, as you learn how a focused approach on quality over quantity can totally transform your revenue and team dynamics! 
To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. As well, to learn more about Elevate and to see if you’re a good fit, send a DM with the word “Elevate” and we’ll get you the info! 
I’ll see you next week with a brand-new episode! 
If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! 
Key Highlights: 
How to double your revenue without getting more leads [2:35]
Our advice if you’re just coming off the heels of your launch [8:08]
Where people are going wrong in their approach to a launch, and what to do with qualified, quality leads that will change everything [11:37]
The way in which the variety of the leads you get can be a fake number for your business [13:51]
Why it’s so important to leave the emotions behind when having business conversations with your team as the CEO [19:07]
A look at how we have built and optimized our team, one by one [23:12]
Where to spend your time and money when hiring that makes sense the most sense for your business [28:12]
For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!
 

Chances are you didn't start your business to make it stressful, and chances are you didn't start your business because you wanted to be overwhelmed or burned out or exhausted. The truth is, there are probably other reasons why you started your business, like the impact you wanted to have, how you wanted to be in control of your schedule and how you wanted to make the money to live your dream life. So why do we let pressure take over? Today I’m bringing you another Instagram Live that I recently did, and in this episode, I'm talking about how we can let go of pressure and how we can truly step into our elevated CEO, so we can get back to the place in our business where it's feeling good. 
To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. As well, to learn more about Elevate and to see if you’re a good fit, send a DM with the word “Elevate” and we’ll get you the info! 
I’ll see you next week with a brand-new episode! 
If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! 
Key Highlights: 
What’s behind the pressure of attachment, or being tied to your goal or dream happening as soon as possible [6:18]
The importance of defining what success looks like to you [11:42]
How the pressure to succeed because of the responsibility to support a household often arises in many businesses [16:38]
The way to reframe or shift the common tendency to “beat ourselves up” over our goals and dreams [20:48] 


For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform.
 Let’s learn and grow together!
 

For years now we’ve been talking about the climate of launches, why they are not working like they used to and what we should be doing instead. In this episode, Dan and I reveal why traditional launches are faltering and we share how you can adapt to this new landscape by fostering direct, impactful connections with your audience. 
We want you to embrace the strategies that will create demand, drive daily sales, and construct a business model that's not just widely profitable, but also widely enjoyable for you! 
You may have noticed that we got a new logo and have new music to celebrate as we have upleveled and are in our elevated era and I wanted to bring new energy to the podcast. We would be so grateful if you would take a second to rate and review the show on Apple Podcasts, and stay tuned for more great content we have coming to you right here each week! 
To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. As well, to learn more about Elevate and to see if you’re a good fit, send a DM with the word “Elevate” and we’ll get you the info, and to see how we can help you scale, DM the word “Scale”! 
If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! 
Key Highlights:
Some of the ways we’ve seen the online business and launching situation evolve since 2020 [3:43]
How people are now spending their money differently as their buying habits have changed [6:26]
The model change that’s required for online experts and what this looks like for most of our clients [12:25] 
Why it’s so important for us to be talking openly about the new reality that launches just aren’t working the way they used to [16:47]
How to determine if you are operating from this old business model and what you can do to adapt to the new times we find ourselves in [20:35] 
For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!