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The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

The Smart Communications Podcast Big Duck

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The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

    Episode 54: How do you ask for a really, really, really big donation?

    Episode 54: How do you ask for a really, really, really big donation?

    Sarah Durham and Eric Javier discuss the 80/20 rule, the ladder of engagement, and how to articulate your vision to donors. Listen in to learn how your nonprofit can get their next really big donation to transform the organization.

    • 15分
    Episode 68: Why is a clear voice important for nonprofits?

    Episode 68: Why is a clear voice important for nonprofits?

    Sarah Durham, CEO of Big Duck and Advomatic, goes deep into the topic of organizational voice—what it is, how to create it, maintain it, and more. Building on the insights in her book, The Nonprofit Communications Engine, she connects the work of establishing a clear and consistent voice to building deeper relationships and mindshare with audiences. Tune in to learn how you can start developing your nonprofit’s voice and get answers to common branding questions.

    • 15分
    Episode 56: How can you make your website friendlier and more accessible?

    Episode 56: How can you make your website friendlier and more accessible?

    Advomatic’s Sarah Durham and Amanda Luker discuss how to constantly improve your website, create different ways to experience content, and run accessibility audits of your nonprofit’s website. Learn how you can make your website friendlier to all users, including those who are differently abled.

    • 11分
    Episode 66: How can you communicate better via Zoom?

    Episode 66: How can you communicate better via Zoom?

    Big Duck CEO Sarah Durham explores ways in which COVID-19 shelter-in-place restrictions have made us all increasingly dependent on video conferencing tools like Zoom. She shares a couple of tips and tricks to get more out of each digital interaction and to also combat the accompanying screen-time fatigue. Listen in to learn how creating “pop-up rules” or norms can improve the experience for everyone involved.

    • 7分
    Episode 62: How can you disrupt power dynamics and bring a DEI lens to your major donor relationships?

    Episode 62: How can you disrupt power dynamics and bring a DEI lens to your major donor relationships?

    Sarah Durham and strategist Hannah Thomas discuss how DEI plays an important role in your capital campaigns and other major donor communications. Centering your communications on participants and being aware of how you may be “privileging” your donors is the first step. Tune in to find out how you can reevaluate your organization’s donor centrism.

    • 12分
    Episode 65: What happens when people think they know your organization but they don’t?

    Episode 65: What happens when people think they know your organization but they don’t?

    What happens when people hang on to an old idea of your organization? Learn how Teresa Younger, CEO of the Ms. Foundation for Women, shaped and advanced a well-known brand.

    • 20分

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