The Tarot Start-up Podcast David - Tarot Avenue

www.tarotavenue.com/episode8

Facebook can be a really effective tool for marketing your tarot business but you need to be sure to put your energy in the right place.

One of the issues when dealing with a resource such as Facebook is that they keep changing the rules!

It used to be that setting up a Facebook page and getting 'likes' was a great way to communicate with your audience and get results.

The rules changed fairly recently.  Facebook decided to stop publishing and pushing to your content to your fans - even if they have liked your page.

The great news is that there is a better way to engage with your community.....

Facebook Groups

These are not for the faint hearted as they take a lot of work and commitment but the rewards are excellent.

Have a listen to this episode and I'll tell you the difference between pages and groups and where to get started with it all.

Enjoy...

Growing a thriving and successful tarot business has not been easy.

The great news is that I have really enjoyed the journey.  However, it would have been great to have somebody there to guide me away from the pitfalls.

This episode looks a some of the challenges I have overcome.  I go in-depth and offer tips so you can learn from my mistakes.

We look at everything from time management right the way through to dealing with imposter syndrome.

Enjoy. x

When starting a business you really need to define what your product offering is.



A lot of this comes down to who your ideal customer is. This can change overtime and you can certainly increase your product range as you grow.

We spoke about your ideal customer in the last episode and don't forget you can still download your Ideal Customer Worksheet.

What Products Should I Create?

The absolute best practice is to build and audience first then ask them what they need! Sounds simple, right?

Now it's time to really get to know your customer and discover how we can help them further along on their journey.

When starting a tarot business many people think - 'ok I'm going to sell tarot readings'.

There is nothing wrong with that but I'm going to challenge you to think about different products that you can create. 

These products can be a mix of free and paid. I'm a big fan of giving aways lots of free content to build trust but you need to find the balance.

Tarot Readings

Instead of having just one set price for tarot readings maybe you want to offer a range of options.

Think about the change this will bring rather than just the price.

Here is an example of what I offer:

'Short sharp one question reading'

'Year ahead forecast'

'In-depth tranformational reading'

You might want to offer a set of 3 readings - one per month.

Maybe you do a forecast with a check in at the x month mark??

Maybe it's a copy of a journal along with a reading so they can do a lot of work on their own?

Scaling Your Business

If you are serious about growing and scaling your business you will probably need to move away from the 'trading time for money' model and try to fnd a one to many model.

We talk about this concept on the podcast.

Products you can Sell

Online Course

I've launched a free and paid course last year which has been wonderful. Moving to the one to many model has been a pivotal moment for my business. 

Some would call it passive as the work is done up from but it's far from passive. You have to put a lot of work in and each launch of the course takes a lot of work and dedication. However, that course is now there for ever more and will hopefully continue to make $$ for me.

My course is about learning to read tarot but your course should reflect what your customer wants. I moved away from reading as I felt my calling was teaching.  

If your brand is 'helping woman deal with divorce' for example, maybe your course is a series of exercises that they can do to help themselves. It could be filled with tarot spreads they can use, resources, meditations etc.

I give some other course ideas on the podcast.

Ebooks

Examples:

Book of tarot spreads

Dealing with x situation

X tarot spreads to help you land the dream job

Journal, workbook etc

Physical Products

I sell candles inspired by tarot but you can try all sorts of different things: towels, mugs, tarot decks etc.

Audio Products

Maybe you want to launch a series of meditations that you sell.

Perhaps it's an audio course or a series of affirmations?

In-person courses

Hopefully this episode will inspire you to create something unique and wonderful that your audience is calling out for.

For your free worksheet to accompany this episode please visit www.tarotavenue.com/episode5

We already know that starting a tarot business can be a bit overwhelming but these step by step tips will make the process smooth and simple.

Before you even write your first blog post, set up your Facebook page or launch a website - you should be thinking of the following:

'Who is your dream customer?"

It's a question that so many people skip but this episode will help you realise 'The power of identifying your dream customer"

In the episode I talk you through instructions on how you can identify then really get to know your dream customer. 

For your free worksheet to accompany this episode please visit www.tarotavenue.com/episode5

Have you heard the phrase 'content is king'?  In this episode we ask 'Why is content queen?'.

To have a successful and thriving tarot business you are going to have to get in the habit of producing content.  That's right, you basically need to become a gun content producer!  

Don't panic!  It's not as scary as it sounds.

We look at the different types of content that you can create then give examples of how they could be applied to a tarot reading business.

You may feel overwhelmed at the beginning but you need to trust me.  The process will get so much easier the more you do and you will become much more efficient.

Have a listen and hopefully you will get some good inspiration to get you started.

In this episode we are looking at the different places you can sell your tarot readings.

We dive into anything from Etsy to psychic hotlines to local markets.

Challenge yourself to try at least 2 or 3 to see what is the best fit for you.