The Untrapped Podcast With Keith Kalfas Keith Kalfas

During today's episode, I discussed how you can raise prices for your business while keeping your existing customers happy. It was fascinating to explore the mathematical precision of price increases and how to navigate customer perceptions. 
I will share more valuable insights like this at my upcoming free workshop, Level Up Your Landscaping Business. For practical tips, check out my free workbook. Find out more at Keith's Workshop - Level Up. Click This
Don't forget it's all about creating a healthy, profitable, and successful future for your business. Stay tuned for more game-changing strategies.
Topics Covered: 

00:00 -  Serving customers with loyalty and offering additional services can dramatically increase profits and allow for business growth.
06:56 - Undercharging for landscaping may attract low-paying clients, impacting your business identity and beliefs.

Key Takeaways:
"Gotta keep them how you got them": The importance of maintaining customer relationships while strategically raising prices. The strategic math behind price increases: Understanding the potential impact of different percentage raises on your customer base and overall revenue. Leveling up your business identity: Recognizing the need to evolve and grow your business identity and pricing strategy, and the potential benefits of attracting new clientele at higher price points.  
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
 
Resources and Websites: 
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 
Here: https://www.keithkalfas.com/Landscaping-Series
Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Identify Your Superpower: keithkalfas.com/superpower
Free Budget Opt-in: Keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identify Your Power: Keithkalfas.com/superpower
2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the 2 day workshop (keithkalfas.com)

In this episode of the Untrapped Podcast, host Keith Kalfas interviews certified arborist Austin Douglas, the visionary behind a unique green industry business that specializes in poison ivy remediation and mosquito control services.
Austin shares insights on his entrepreneurial journey, the specialized services his business offers, the importance of certifications in arboriculture, and the niche markets he serves. He also discusses the challenges and solutions in poison ivy removal, the technical aspects of tree care, and his passion for continuous education within the green industry.
Furthermore, Austin touches on his educational efforts through Elevate Applicate, aimed at helping individuals become certified pesticide applicators. The conversation encapsulates the journey of a green industry professional who has carved a niche for himself through innovation, education, and a deep-rooted passion for the environment.
 
"You're a problem solver first. Whether you're solving the problem of beautifying a property through mulch or mowing the lawn, you're a problem solver."
 - Austin Douglas
 Topics Covered
The Business of Poison Ivy Remediation and Arborist Insights Unique Challenges and Solutions in Green Industry Services Navigating Customer Interactions and Sales in Niche Services The Misadventures of DIY Poison Ivy Removal Safety First: Electrical Hazards and Best Practices From Poison Ivy to Mosquitoes: Expanding Business Horizons Discovering Biological Controls for Pest Management Marketing Magic: Crafting Memorable Commercials The Future of Ditch the Itch: Expansion Plans and Challenges Securing Big Clients: A Deep Dive into Mosquito Control Jobs Innovative Approaches: Drones in Agriculture and Beyond Elevate Applicate: Revolutionizing Pesticide Application Education The Power of Networking and Continuous Learning in the Green Industry Key Takeaways: 
Pursuing Passion with Expertise: 'Ditch the Itch' exemplifies how following one's passion, driven by expert knowledge and specialized skills, can lead to creating a unique and successful business. This story inspires us to delve deep into our interests, gain certifications, and become leading figures in niche markets. It's a testament to the power of combining passion with professional growth.
Empowering Through Education: The use of digital platforms for education and brand building goes beyond mere marketing. It's about sharing knowledge, inspiring others, and creating a community that values continuous learning and improvement. This approach not only elevates a business but also contributes to the industry's overall advancement, encouraging us all to share our journey and expertise for the greater good.
 
Resources and Websites: 
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 
Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
Landscaping Workshop keithkalfas.com/levelup
LANDSCAPING BUSINESS 
How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower
Level Up Workshop: Keithkalfas.com/levelup

This episode reveals the secrets to getting your landscaping business to the next level. By defining your service area, developing a focused suite of services, and you can turn landscaping problems into profits. 
Take advantage of my free 2-day workshop to learn even more about these strategies and unlock the potential of your business. 
Get started by registering at the link below:
https://www.keithkalfas.com/2dayregistermar
 See you there!

Topics Covered: 
3:04 - Establish a healthy customer base in specific subdivisions, then raise prices.
4:53 - Reduce your scope of offerings and increase your prices after realizing you were unable to meet demand with too many services.
6:17 - Our "property opportunity checklist" helps landscapers find and capitalize on these opportunities, resulting in higher profits.
8:08 - Learn how to say no so you can grow your business.
 

Key Takeaways:
1. Develop a Specific Service Area: Identify and focus on a specific service area in order to build route density and maximize profitability. 
2. Build a Service Suite: Specializing in a few high-quality services is the key to streamlining operations and elevating your brand. 
3. Creating Profitable Landscapes: Learn how to turn landscaping problems into opportunities for profit.
 
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
 
Resources and Websites: 
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 
Here: https://www.keithkalfas.com/Landscaping-Series
Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Identify Your Superpower: keithkalfas.com/superpower
Free Budget Opt-in: Keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identify Your Power: Keithkalfas.com/superpower
2-Day Workshop where you level your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/2dayregistermar
 

This episode explores the process of starting a landscaping business from scratch, providing guidance on landing your first client, marketing your services, and scaling your business. 
Among the topics I covered were creating irresistible offers, using social media, and managing your business operations. Here's a must-listen episode if you're ready to become an entrepreneur in the landscaping industry. 
To learn more, check out our free video series at keithkalfas.com/landscapingseries.
 
Topics Covered

1:33 - The importance of marketing and advertising to find clients and build a successful business.
4:57 Start a landscaping business and making good money within two to three years.
5:30 - The low barrier to entry and potential for high earnings in the industry.
 
Key Takeaways: 
You don't have to start big; securing a single client will be enough to kickstart your landscaping business. You can rapidly expand your clientele by using social media marketing and creating compelling offers. A successful business can be built in just 2-3 years, surpassing the earning potential of a traditional college education. Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
 
Resources and Websites: 
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 
Here: https://www.keithkalfas.com/Landscaping-Series
Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Identify Your Superpower: keithkalfas.com/superpower
Free Budget Opt-in: Keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identify Your Power: Keithkalfas.com/superpower
2-Day Workshop where you LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/2dayregistermar
FREE 3 Video Series reveals: at keithkalfas.com/landscapingseries.

This episode dives into the remarkable journey of Joshua Latimer, from starting as a pizza delivery guy to becoming an entrepreneurial powerhouse, generating $200,000 a month with a window cleaning business that he later sold. Latimer's success story is punctuated by his strategic approach to business through systemization, a focus on marketing tools like 'Send Jim', and educational platforms aimed at teaching entrepreneurs the value of leveraging systems and analytics.
He further explores the philosophy of tackling challenges one at a time, akin to setting off a domino effect, attributing his accomplishments to a rigorous work ethic underlined by a family motto 'Do Hard Things'. Highlighting figures like Elon Musk as exemplars of effective time management, Latimer shares his aspirations of generosity and personal development, aiming to donate a hundred million dollars. This episode encapsulates the essence of achieving entrepreneurial excellence through hard work, focused effort, and strategic planning.
"All I'm saying that you need to do is market to the neighbors of this job with hyper-targeted, personalized, multi-touch marketing. Could be a door hanger, could be a postcard. But what you want to do is you want to get in front of them and say, Hey, You're our kind of person, and we just did work for your neighbor, and you would love our service. Give us a call. And then it hits them again, and hits them again, and hits them again."
 - Joshua Latimer
 Topics Covered
Introduction to Joshua Latimer: From Pizza Delivery to Business Mogul The Power of Systems in Business Success Joshua's Life After Business Success The Five Stages of Business Growth Explained Marketing Mastery: Hyper Targeting and Personalization Neighbor Marketing: A Simple Strategy for Massive Growth Strategic Business Insights: Mastering Principles, Strategy, and Tactics The Power of Self-Awareness in Business Leveraging Customer Data for Strategic Advantage Understanding Your Revenue Curve and Business Numbers Maximizing Customer Acquisition and Value Q&A Session: Implementing Systems and Managing Challenges Building Effective Systems for Business Growth Key Takeaways: 
Humble Beginnings: Joshua Latimer started his business journey with very modest means, originally working as a pizza delivery driver and using a basic car to begin his entrepreneurial venture in window cleaning and exterior cleaning.
System Implementation: A significant part of Joshua's success was his focus on implementing systems within his business. These systems allowed for scalability, efficiency, and a transition to significant monthly earnings.
Automation and Delegation: Joshua successfully automated his business operations, which allowed him to reduce his working hours to as few as five per week while managing a team and maintaining high productivity and profitability.
Team Building and Culture: He focused on building a strong team culture by providing company bonuses, organizing team parties, and creating an environment where employees felt valued and integral to the business's success.
Leadership and Mentorship: Joshua is described as a mentor and leader who is not only involved in his business but also actively supports others in overcoming their business challenges through direct engagement and advice.
Expanding Beyond Initial Success: After automating and selling his initial business, Joshua moved his family to Costa Rica and then returned to start and develop new ventures, demonstrating his continuous drive for entrepreneurial growth.
Educational Commitment: He is committed to educating other entrepreneurs through initiatives like his 'Automate Grow Sell' brand and the 'Send Jim' service, which help other business owners systematize and market their services effectively.
Generosity and Community Contribution: Beyond business, Joshua is motivated by a desire to contribute to his community and the broader world, with goals like giving away a significant por

In this episode of the Untrapped Podcast, I, Keith Kalfas, host an engaging conversation with Brianna White and Daniel Miraval, co-owners of Emerald Tree Care. Renowned for their expertise in arboriculture, we dive deep into the significance of comprehensive tree care, sharing their journey as certified arborists and emphasizing the importance of root health, the impact of trees on environmental management, and strategies for disease prevention. We highlight the unique challenges and opportunities within the green industry, stressing the value of education, passion, and intuition in driving a successful tree care business. This episode serves as a masterclass for green industry professionals aspiring to elevate their knowledge and services in tree health and preservation.
 
"Arboriculture involves legal scrutiny and credentialing, with arborists often called upon for post-forensic assessments to determine the causes of tree failures, such as improper pruning, to prevent future incidents and advance professional expertise."
 - Daniel Miraval
Topics Covered
Introducing the Tree Care Power Couple The Prestige of Being a Master Board Certified Arborist On-Site Professionalism and Safety in Tree Care Sharing Knowledge at ISA Texas Event Deep Dive into Tree Health and Care Techniques The Business Side of Tree Care and Educating the Industry A Heartwarming Client Story: Saving a Beloved Ash Tree The Importance of Tree Care and Preservation The Challenges and Rewards of Tree Care Consultations The Value of Arborist Education and Client Communication Hands-On Training: The Future of Arboriculture Spotlight on Chicago Region Trees Initiative (CRTI) Starting Local: The First Steps in Arboriculture The Importance of Proper Pruning and Tree Care The Impact of Trees on Urban Infrastructure and Water Management Closing Thoughts: Trust Your Gut and Build for the Future Key Takeaways: 
Time Investment: Planting trees is a long-term investment that requires careful planning and maintenance to ensure their survival and contribution to the environment.
Proper Care: Proper aftercare programs and attention to detail in tree planting are essential for the long-term health and survival of trees.
Environmental Impact: Failure to care for trees properly not only results in financial losses but also has broader implications for the environment, emphasizing the need for sustainable tree management practices.
Education and Awareness: There is a need to increase awareness and education about the importance of proper tree care to mitigate the loss of trees and their associated benefits.
Long-Term Thinking: Planting trees requires a long-term perspective, as the investment of time and resources in growing them can span years or even decades.
Proper Care and Maintenance: To ensure the survival and health of trees, proper care and maintenance are essential. This includes aftercare programs and attention to detail in planting and nurturing trees.
Environmental Impact: The discussion highlights the broader environmental impact of tree planting and care. Trees play a crucial role in the ecosystem, and proper management is necessary to preserve their benefits.
Educational and Awareness Efforts: There is a need for increased education and awareness about the importance of proper tree care. This includes understanding the time and effort required to grow trees and the potential consequences of inadequate care.
Sustainable Practices: Emphasizing sustainable tree management practices is crucial to ensure the long-term health and survival of trees and their benefits to the environment and society.
 
Resources and Websites: 
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 
Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS 
How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/amb