Understanding client segments is essential for providing value Accountants Are Sexy, Change My Mind.

SummaryI have been chatting with Marcus Batson from Swoop this week, which has been eye-opening. Marcus drives home how crucial it is for accountants like me to offer funding and savings solutions that align with client's needs. He stresses the importance of getting to know our clients deeply so we can provide proactive advisory services that truly make a difference.Marcus's advice about focusing on specific client personas and addressing their unique challenges resonates with me as a markete...