Voyzcast - Podcast by Voyzapp: Episode 01 - Harness the power of voice overs for advertisements Voyzapp

HARSH Okay. So as you have mentioned being conversational for an Explainer video voice over gets your audience and your listeners hooked. Can you enlist some other prime reasons why there has been such an increased interest to incorporate voice overs in Explainer videos? PADMA Well, First of all Voice overs help to enhance conversion rates of any Explainer video People are more likely to buy a product once they listen to a good voice over accompanying an explainer video as audios enhance the overall customer experience Secondly, voice overs create better engagement More and more businesses are using voice overs in Explainer videos to spread the word about their businesses. They do this to generate a lasting interest in their product. People gain a better understanding of a product or service once they see and hear someone explain it. Voice overs help you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses. Voice overs help to improve search rankings Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. A conversational voice over for the Explainer video is bound to get their attention immediately. Next, voice overs lead to a better web traffic A viral video is one that seemingly pops-up out of nowhere and gets a large viewing in a short amount of time. Unfortunately, there is no set formula for “going viral”, but engaging voice overs can make your videos viral instantly by capturing the attention of the customers. Voice overs can help to showcase your personality The number one thing that makes a customer become a repeat customer is your brand’s personality. It is important that a customer can easily identify with your name. This is especially the case for online businesses where the customer will have little, if any contact with you directly. It helps a person to gain a sense of trust in you and the products you sell if they can listen to you and create a ‘virtual’ connection. Aside from boosting sales and gaining popularity for your brand, voice overs help to explain your product successfully. People all over the world create videos about everything from cause awareness to reviews, proving that videos are the most popular medium for people to share information and advertise. HARSH Amazing. Quality voice overs in a video can truly change the way one perceives a brand image. So why should a brand choose a professional voice actor and what must a talent ensure to deliver an engaging and persuasive Explainer video voice over? 

PADMA Well, the popularity of explainer videos in digital marketing strategy is growing without precedence, not only because they create a unique identity for companies in a convincing way and engage audiences like no other digital tool, but they also offer a cost-effective solution compared to traditional marketing and advertising tactics. For making their video a success, brands need to pick the right voice. For this, one needs to understand the requirements and select the voice actor who can identify with the brand. Professional voice actors will create their own personal backstory to get into that role and execute it with conviction. Professional voice artists come with experience If a voice over actor has an extensive background in acting in front of a camera or on stage, you can be sure that they will be able to offer real authenticity to your video. Many of them are experienced to the point where they are tried and tested and they have the ability to apply direction so that they deliver your brand content message in the right way. Working with a talented voice-over professional will make the world of difference. Exp

Hello everyone. Thank you for having me over this Podcast on how to harness the power of voice overs for conversational advertisements. Well to start off, in today’s globalised world, advertisements come in many shapes, sizes, and forms such as an attention drawing headline, a catchy jingle, and a good script incorporated with an engaging voice over. In simpler terms, Advertising helps your business evolve by attracting new customers and helping you sell more products and services to existing customers. It can increase profitability, too, by helping increase order size. The many different forms of advertising used by companies are mainly for - 1. Radio Advertisements 2. Television Advertisements 3. Internet Advertisements 4. In-Store Advertisements 5. Print Advertisements Whether in a subway, grocery store, shopping in arcades or while streaming music applications - one of the most influential part of any advertisement is the voice you hear. Gone are the days when the visuals in a newspaper prompted customers to take a call to action! Today as more and more brands are using voice overs for ensuring a professional and relatable reputation with the audience, voice acting has become a requirement of almost every campaign. Marketing companies and brands these days are finding creative ways to attract and sustain clients through engaging voice overs. A high-quality, powerful voice adds life to any advertisement video in a literal sense. The life and spirit of this massive and rapidly expanding industry are professional voice actors who use their voices to connect with customers. The voice actor needs to be able to fit the tone of the brand as well as persuade and sell the product or service. Depending on the target market and demography, the voice may sound like the guy next door, an educated professional or a fun and lively teenager. QUESTION 1: Okay. So, in this digitized age where brands are using voice overs more and more, can you enlist the reasons why there has been such an increased interest to incorporate voice overs in advertising campaigns? Well, First of all voice overs help to build a humane connection In our day-to-day lives we’re interacting with text and finding ways to make it more interesting, meaningful and palatable to the audience. And a voice over helps to enhance the overall emotional quotient of the text or read. As a consumer, people are more likely to buy something when they have an emotional tie to the product or service. Voice overs can help in adding a human touch by embodying the feeling of happiness, surprise or compassion in any video script, therefore successfully capturing an audience’s attention. Secondly, voice overs provide credibility to the brand People seek trust in any brand and voice overs are a great way to build that trust of the users with your brand. Native voice actors can build a positive aura of your brand by connecting with them and by attracting attention to a product or service by providing the right character and tone to the advertising message. Voice overs help to improve the persuasive power of an Ad What is the sole purpose of any advert? To create a lasting impact in the minds of the audience and persuade them to take the intended action. Good voice overs encourage the listeners to take a call-to-action. Energetic and enthusiastic voices can guide and convince your listeners to believe everything your advertisement video depicts. Next, voice overs can help to enliven Script Using a conversational voice over can enliven the characters and reinforce the idea presented visually. An engaging and conversational voice that can mould into the character or script can help in portraying the intended feeling better. A voice that identifies with the brand can keep the audience hooked by the narration quality. Voice overs help to invoke underlying emotions Incorporating right voice over tone and consistency of voice overs can provide authenticity to your brand. Voice overs c